YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Email Marketing Advice 7  |  Add Yours
PR 2.0 18  |  Add Yours

9 Ways to Humanize Your Brand (with real humans)

Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files) An [...]

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PR 2.0 4  |  Add Yours

Jason Falls – The Twitter 20 Interview about Social Media and Public Relations

Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]

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PR 2.0 64  |  Add Yours

My Mom Thinks Chris Brogan Plays Hockey

I saw my mom the other day. She’s a pretty hip lady for 64. She was a high school teacher for about 30 years, and was always a student fave. Stylish. Knew the music. Knew the scene. Thought Patrick Swayze was hot.  Now, in her semi-retirement, she’s the editor for an online-only newspaper. She takes [...]

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Social Media Marketing 9  |  Add Yours

The Paradox of Social Media Control

As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media.  The typical social media objection is that if the company has a conversation with consumers in a public forum, the company [...]

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E-commerce 25  |  Add Yours

3 Reasons the Recession is Great News for Social Media

This recession is looking worse than Sylvester Stallone all roided up for that recent Rambo 14 (Rambo goes to the buffet for the Early Bird Special with some pals) movie. It’s going to be bad. But for social media, it just might be the best possible circumstance. Here’s why: 1. Smart Buying Consumer confidence is [...]

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PR 2.0 8  |  Add Yours

Why Are We So Scared of Our Customers?

Many companies and even agencies are reluctant to engage in social media because they are afraid that some sort of consumer backlash will occur, doing damage to the brand. Certainly, there are a few noteworthy examples of social media missteps from brands like Wal-Mart, Coca-Cola et al. But in most cases, those shortcomings were due [...]

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Email Marketing Advice 5  |  Add Yours

Red Robin’s Email Program Has a Broken Wing

By all accounts, Red Robin is very successful restaurant chain. With hundreds of locations nation-wide and well-deserved plaudits for their Unbridled Acts customer service program, Red Robin has it together. (try the Bonzai Burger, Bruschetta Chicken Burger, and the Tower of Onion Rings). But the Red Robin customer loyalty messaging program is far less than it [...]

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social crm 12  |  Add Yours

Presto! How Social Media Makes Bad News Good

In corporate conference rooms, a major complaint about social media is that it forces companies to get involved with dissatisfied customers in a public forum. The historic imperative has been to ignore complaints publicly, and deal with them privately via form letters and an occasional telephone call from a customer service representative. The rule of [...]

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E-commerce 19  |  Add Yours

Email Unsubscribes – Embrace Those Who Reject You

A long-standing “success metric” in email marketing is the unsubscribe ratio. Like telling children that their pet fish is “just sleeping” the “unsubscribe ratio” is a euphemism. Your unsubscribe ratio is the percentage of people who receive your email that have gotten so tired or frustrated with your program that they simply can’t take it [...]

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