YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Campaign Testing and Optimization 10  |  Add Yours

Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site [...]

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Digital Media 2  |  Add Yours

McAfee Hires Tribal DDB: The Tip of the Digital Agency Iceberg

AdWeek announced today that security software maker McAfee has hired Tribal DDB as their agency of record. In addition to digital marketing, the assignment includes TV, print, and outdoor.  Note that Tribal DDB is the excellent digital marketing sister of DDB. These guys know their stuff. I’ve met a few Tribal DDB folks via my [...]

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Digital Media 34  |  Add Yours

The 10 Strengths of the Agency of the Future

Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish [...]

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PR 2.0 66  |  Add Yours

The 7 Deadly Sins of Social Media

As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.” Are you willing to admit your sins in the comments? 1. Deafness Actively listening to what’s being said about your brand is at the core of social [...]

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Convince & Convert News 1  |  Add Yours

The Social Media Train: Catch It While You Can

Why, What, When & How to Implement Social Media Campaigns Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business [...]

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Convince & Convert News 3  |  Add Yours

Customized Internet Marketing Training for Agencies

Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and [...]

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Digital Media 20  |  Add Yours

The Alarming Truth About Digital Marketing’s Imperfections

A One Legged Stool There’s no question the Internet has been good to me. The last two jobs I had before getting involved in Internet marketing in 1994 were spokesman for the Arizona Department of Juvenile Corrections (prison tours), and marketing director for Waste Management (landfill tours). I prefer this gig as it is smell [...]

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Agency Promotion 14  |  Add Yours

5 Memorable Lessons from my Sarah Palin PPC Campaign

Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results: McCain is 72 years old  Avg US life expectancy is 78 years  Is Palin qualified? Read This  DailyKos.com   1.31% Click-through rate         Sarah Palin’s Secrets  What [...]

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Campaign Testing and Optimization 3  |  Add Yours

The Official Toothpaste of Social Media

Will the Crest Weekly Toothpaste Launch Work? In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere. Samples of Crest Weekly were sent to [...]

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Agency Promotion 42  |  Add Yours

Wake Up Agencies – Digital Shops = Trojan Horse

It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm. And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets [...]

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