YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Content Marketing 15  |  Add Yours

11 Reasons Why Prospects Don’t Convert Into Customers

Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. He dove deep into blogging and propelled River Pools and Spas to a dominant leadership position in his home state of Virginia. Today, while still maintaining partial ownership of the pool business, [...]

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real-time marketing 23  |  Add Yours

17 (mostly failed) Brand Tweets From The Oscars

Well that didn’t take long. In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Here’s the deal. If you’re going to try to capitalize on televised American water cooler moments you either need [...]

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Social Media Research 4  |  Add Yours

The 2 Ingredient Recipe for the Social Media Magic Middle

Silos are for suckers. Your customers do not care about your org chart. To them, it’s irrelevant how your organization is structured, and the internal power plays and land grabs that unfold across your company are immaterial. Your customers, potential customers and fans only care about two things in social media: They want to be heard. [...]

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Social Pros Podcast 1  |  Add Yours

Is Your Brand Socially Agile?

Andy White, Senior Manager of Social Media Marketing at M80 and creative genius behind Audi‘s social media strategy, joins the Social Pros Podcast this week to discuss the importance of brand trust in a social media team, the thought process behind the successful #WantAnR8 campaign, and how Audi’s social agility lets him get things done. Read on for [...]

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Social Image of the Week 2  |  Add Yours

Land Rover USA Gets Ferocious

Editor’s Note: This post is part of a series that highlights interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. This post is a reminder that brands should be a little more ferocious in their content strategy. If you focus on capturing stunning, yet [...]

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social networks 11  |  Add Yours

The Best Social Media Advice I Learned in Kindergarten

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. (excellent coverage about it from LinkedIn consultant Andy Foote) As Andy and others pointed out, [...]

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Content Marketing 13  |  Add Yours

How to Outsource Your Way to Better Content

I was going to bed crying and waking up vomiting. I was putting in 80-hour week after 80-hour week and still not getting it all done. I was acting as CEO, CFO, manager, secretary, and janitor. I was everything and more to the company I had started. Things were going 24/7 with no sign of [...]

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Youtility 25  |  Add Yours

Youtility – The Marketing Strategy for the Age of Information Overload

I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative people, and it’s coming your way soon. It’s called Youtility: Why Smart Marketing is About Help Not Hype . It unveils [...]

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Social Pros Podcast 1  |  Add Yours

How to Derive Inspiration from an Active Fan Base

Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts. Read on for some of the [...]

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video marketing 2  |  Add Yours

The Unlikely History of YouTube [Infographic]

Eight years ago today, February 14th, the creators of YouTube officially founded the now wildly popular video sharing site. If you’re anything like us, you probably can’t remember what the world was like without it (nor would you want to). At Shorty Media, we absolutely adore YouTube, so to show our love for the site [...]

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