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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Daniel Lemin, Author and Senior Strategist for Convince & Convert, joins Social Pros to share some of the wisdom from his newly released book “Manipurated,” a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices.
The Review Battlefield
The Review BattlefieldThe escalating culture of online reviews is a new and dangerous world that can make any business sink or swim in a hurry. Even more terrifying is the advent of reviewers-for-hire which put your online reputation at the mercy of the highest bidder. Add in the alarming statistic that ratings and reviews (up to 25% of which can be fraudulent) are trusted 80% of the time as much as recommendations from friends/family, and you have a perfectly good reason to lock yourself and your business in a bunker for all eternity.
Thankfully, Daniel Lemin is joining Social Pros this week to share his “stop, drop, and roll” method of handling online critics and to deliver a fresh, soothing perspective on how to win the review battle. Having just released a book on this very topic, he is a bonafide fount of priceless information.
In This Episode
- How one (or even two) bad reviews won’t necessarily lead to the end of your business
- Why adding counterpoint to complaints will help you gain new customers in the long run
- How and why the rating and review culture impacts businesses in all industries of all sizes
- Why a second set of eyes on review responses can mean a more positive permanent record
Quotes From This Episode
“It’s very easy to participate in rating and review platforms. You offer up your opinions and your feedback about all manner of things.” —@daniellemin
“Ultimately, from a psychological buyers’ standpoint, these ratings and reviews actually really matter.” —@daniellemin
“If you can’t trust one of these things, can you really trust any of it? I think that’s a question we’re starting to see addressed.” —@daniellemin
“Don’t panic, because a bad review is not necessarily going to take your business down.” —@daniellemin
“A review without a counterpoint becomes true.” —@jaybaer
“Stop what you’re doing, drop the attitude or the ego or the emotion, and roll with the punches.” —@daniellemin
Resources
- Daniel Lemin on Twitter and Instagram
- “Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews“
- Yelp
- TrustRadius
- G2 Crowd
- Peeple
- Angie’s List
- Fiverr Reviews
- Social Studio
- Sprinklr
- Hootsuite
- JayBaer.com
See you next week!
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