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About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Alexis Teichmiller, Affiliate Manager at ConvertKit, joins the Content Experience Show to discuss the power of partnering with your customers over traditional influencers.
Speaking From Experience
With the worldwide prevalence of social media, more and more businesses are embracing things like influencer marketing. It may sound like a difference of semantics, but the world of affiliate marketing is distinctly different and potentially even more powerful.
When it comes to running a successful affiliate marketing program, there’s no one better to talk to than Alexis Teichmiller of ConvertKit. She manages over 10,000 affiliates and can certainly attest to the profitability the program.
Rather than only seeking influencers to market their product from the outside, ConvertKit has connected with many of its most loyal customers to develop advocates who can promote ConvertKit’s services based on their own personal experience. By reaching out to your customers and rewarding them for becoming affiliates, you can work alongside people who intimately know the benefits and have a real emotional connection to your products.
In This Episode
- How ConvertKit built a successful affiliate marketing program
- How to balance branding with personal testimony with your affiliates
- Why affiliates are different from influencers
- How your business can start building an affiliate program
Quotes From This Episode
“I encourage our affiliates to use their own tone and insert their own story.” — @alexisteich
“One of our core values is teaching everything you know, and so that’s what we also encourage our affiliates to do.” — @alexisteich
You can't just put up an affiliate signup page and then just go, you have to give them the resources to actually sell your product for you. Click To Tweet
“Make sure that you are taking care of the top affiliates, but also give the smaller affiliates an opportunity to sell your product and get to that next level.” — @alexisteich
Resources
- Techsmith
- ConvertKit
- Alexis’s Blog and Podcast
Content Experience Lightning Round
What is the coolest place you’ve traveled due to your remote lifestyle?
Banff, Alberta, Canada
What is your favorite beer that you enjoy drinking when you are on the road?
Blue Moon
You wrote your first book when you were 17. When should we expect the next book from you?
Sometime in the next 12 months!
See you next week!
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