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How CoSchedule Decides Which Content Matters

Authors: Jess Garrett Moon
Posted Under: The Content Experience Show
Content Experience Show Logo
Hosted By
Jess

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Garrett Moon, CEO & Co Founder of CoSchedule, joins the Content Experience Show to discuss competition free content and how to choose the right projects.

CE-Instagram-Garrett-Moon

Creating Competition-Free Content

There was a time when simply creating content would set your business apart. It was new, unique, and interesting. These days however, content creation has not only become commonplace, but a standard component of marketing strategy.
How then do you help your business stand out from the competition? The answer certainly isn’t to stop creating content! According to Garrett Moon of CoSchedule, the answer is to find your open space to create what he calls “competition-free content”.
The idea of competition-free content is this: your business itself provides value, therefore you should be able to find a space where your business uniquely reaches your audience and provide content in that realm. By identifying your “blue ocean” and choosing the right projects to focus on, you can set yourself apart from the competition and provide real value to your customers, and ultimately to you.

In This Episode

  • How content marketing has become competitive
  • How to create competition-free content
  • How to find your core content
  • How to choose the right projects to work on

Quotes From This Episode

As marketers, we forget that our content is now in competition with everybody else's content. Click To Tweet
“Businesses that succeed have to find their blue ocean. They have to find clean, clear, wide open expanse where they can grow.” — @garrett_moon

Resources

Content Experience Lightning Round

Where is the best skiing that you’ve done in the last two years?
Garrett and his family have an annual trip to Big Sky in Montana so hands down that’s his favorite place to ski!
What kind of skiing do you do?
Ever since childhood Garrett has been a big fan of Super G. Whether it’s icy or powdery, he just loves to go fast!
What was your post-ski drink of choice at the lodge?
Cold beer with some pistachios on the side!
See you next week!

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