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How Disruptive Advertising Leverages Their Testing for More Meaningful Data

Authors: Jess Chris Dayley
Posted Under: The Content Experience Show
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Hosted By
Jess

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.

Data That Means Something

Clicks, likes, comments. It’s definitely nice to see interaction when it comes to social media content, but how much is that interaction actually benefiting your business?
While it can be helpful to have impressive numbers, at the end of the day the goal for your content is to bring customers to your business. This is why Chris Dayley of Disruptive Advertising believes that you should be looking past those initial metrics to find the data that shows how much you are benefiting from your content.
By identifying the true goal for each piece of content and testing how the response of your audience pushes you towards that goal, you can start to create more effective content to serve your customers while also driving more sales.

In This Episode

  • Why focusing on traffic and “top of funnel” metrics is not the most beneficial
  • How to find more meaningful data when your audience visits your website
  • How to test your audience’s response to different types of content
  • How to more effectively approach persona creation

Quotes From This Episode

“If someone only stayed on my website for 10 seconds and they immediately left that’s probably not accomplishing my goal.” — @Chrisdayley
If you have a blog, if you have a website, whatever it is, you should have some kind of action you want your audience to take. Click To Tweet
“The frame of mind of someone that just clicked on one of your ads versus somebody that was searching on Google for your type of content is completely different.” — @Chrisdayley

“Regardless of whether you’re trying to generate leads or get someone to subscribe to your blog or read your article, there needs to be a very clear call to action.” — @Chrisdayley

Two to three seconds is all you have to convince someone to stay on your page for longer. Click To Tweet

Resources

Content Experience Lightning Round

We understand that you are actually dabbling in some painting Bob Ross style, is that correct?
After his wife bought him a painting kit, seemingly as a joke, Chris decided to give it a try. After his first painting he was hooked and has now painted around 30 pictures! At this point painting has become an important part of his self care as well as a favorite pastime.
See you next week!

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