Mitch Joel, President of Twist Image and Author of Six Pixels of Separation and CTRL ALT Delete, joins the Social Pros Podcast this week to discuss the fast-paced changes that are coming to the way the think about mobile and e-commerce, improving the signal-to-noise ratio, and his new book due out in May.
Read on for some of the highlights and tweetable moments, or listen to the full podcast.
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“The next five years are going to make the last ten look really, really minor.” -@mitchjoel (tweet this)
“Don’t forget that every single day you’re writing your resumé.” -@mitchjoel (tweet this)
Change is Coming
Mitch’s newest book, CTRL ALT Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It., comes out in May. The core idea behind it, he says, is that the business world is in a kind of purgatory right now. Many people have been overwhelmed with the leaps forward in social web, e-commerce, and Internet businesses in the past ten years, but Mitch insists that the next five years will take us places we haven’t even thought of yet, especially in terms of real-time and mobile.
For example, Rogers (one of the primary mobile providers in Canada), has been approved to become a bank. This will allow them to position themselves as an integral part of the supply chain as e-commerce increasingly becomes mobile commerce. The “mobile wallet” is only the beginning of the changes to come.
Mitch also talks about the evolution of content. “I’ve been talking a lot about the content crash, and I feel it coming really, really fast.” If everyone is a publisher, then whom are we publishing our content for?
While more content creators means there is more opportunity for good content to rise to the top, it also means that the half-life of each piece of content is dropping. Twitter streams get updated so quickly, it’s hard to sift the good parts out of the noise. “That’s the busier part where I get worried that the good stuff isn’t rising.”
One way to combat this is to have specific places for content curation. Mitch hosts the popular Six Links Worthy of Your Attention every week. It’s a good way to cut through the noise.
Social Media Stat of the Week: 92% of multi-screen users are using phone and computer
A recent infographic compiled by Monetate examines the multi-screen integrated customer experience. 92% of consumers who are using multiple devices at the same time are using their smartphone and their PC. The same percentage are using TV and PC simultaneously.
What does this mean for cross-device content? Mitch points out that there are two way to consume “passive media” like television: one is to use the passive medium to zone out and just observe, and the other is to use a different device to enhance the experience or perform other tasks (usually if the TV is not being engaging enough).
Four Your Information
The new end segment of Social Pros is Four Your Information: four questions about the guest, in rapid-fire succession.
1. How did you get involved in social media?
“Do BBSes count as social media? BBS Boards were my gateway drug.” That was dialup, back in the ’80s. He also began blogging ten years ago, which is aeons in Internet time.
2. What do you like best about social media?
“This. I live in Montreal, and if I wanted to meet people who liked all the weird crap I like, it would have been a very lonely life.”
3. What do you like least about social media?
“I’ll tell you what I really hate. I’ve never talked about this before. I hate on Twitter the whole, ‘Hey, Mitch Joel’ and that question, which makes me ask, ‘Why couldn’t you e-mail me that?’ There’s that sort of, “Why are we doing this in public,” that I don’t know if it’s me because I’m more introverted or more socially awkward, but a lot of stuff I would just never do in public.”
4. If you could do a Skype call with any living person, who would it be?
“Charlie Rose. No, I take it back. Howard Stern. It’s actually a toss-up. But I love conversation, and when I think of my game-face for my podcast, it’s Howard Stern on one side and Charlie Rose on the other. It’s like, ‘How do I really engage in a conversation?’ Those two guys, I would love to have a conversation with them.”
See you next week!