Take Your Content From Zero to Hero With Three Steps
Content marketing is a fairly young focus area when it comes to the marketing field. What started out as asking an intern to write a blog or hiring an English major right out of college has blossomed into a role that drives strategy and has a definite impact on a company’s bottom line.
Working in a brand new field can be exhilarating and maddening. While you get to forge your own path, there is not a lot of guidance in how to up your content marketing game.
Anna understands the struggle of making your way in a field that is still establishing itself. Through her success at Convince and Convert, she has landed on three ways you can quickly and easily improve your content marketing professional profile:
- Lead with strategy.
- Take time for yourself and your education.
- Try, try, and try again.
Implementing these three ideas will help you guide your career to the top.
In This Episode
- How the evolution of content marketing leads to a focus of strategy above all else
- Why increasing appreciation for content marketing means changing leadership’s perception of the work involved
- How strategizing, treating yo’ self, and trying leads to a better career as a content marketer
Quotes From This Episode
“A lot of times content marketing was just sort of assigned to someone. It wasn’t their primary responsibility.” —@annabananahrach
“We really need strategy first and then hire someone who can understand that strategy and translate it.” —@annabananahrach
“To a person who’s looking at everything from the outside, they’re seeing just one blog post, but to the person on the inside, that’s five-ish hours of work.” —@annabananahrach
“What we need to start realize is it’s not just the function of doing, it’s the function of all the strategy that lives behind there.” —@randyfrisch
“It’s not about seeing what sticks to the wall anymore. It’s about actually taking a look at what we’re trying to achieve and then building that roadmap to those goals.” —@annabananahrach
“Just take some time and read for yourself and invest in yourself.” —@annabananahrach
“The entire product of content marketing is just because somebody wanted to try something new.” —@annabananahrach
“There is so much out there that we almost have the luxury of having too much content, but that can create a lot of decision paralysis.” —@annabananahrachDone is better than perfect. Click To Tweet
- Anna Hrach on Twitter: @annabananahrach
- Convince and Convert
- Content Marketing Master Class
- The Lean Startup
Content Pros Lightning Round
If someone’s in Phoenix where it’s so hot already, where do you go for vacation? We actually do look for cooler places. So, most of the time what you’re going to find is people head over to San Diego, which is only about a five-hour drive away, or they actually head north.