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How Convince and Convert Levels Up Their Content

Authors: Jess Anna Hrach
Posted Under: The Content Experience Show
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Hosted By
Jess

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Anna Hrach, Content Strategist at Convince and Convert, joins the Content Pros Podcast to share her three tips for carving a place for yourself in the still-growing field of content marketing.

Anna-Hrach-InstagramTake Your Content From Zero to Hero With Three Steps

Content marketing is a fairly young focus area when it comes to the marketing field. What started out as asking an intern to write a blog or hiring an English major right out of college has blossomed into a role that drives strategy and has a definite impact on a company’s bottom line.
Working in a brand new field can be exhilarating and maddening. While you get to forge your own path, there is not a lot of guidance in how to up your content marketing game.
Anna understands the struggle of making your way in a field that is still establishing itself. Through her success at Convince and Convert, she has landed on three ways you can quickly and easily improve your content marketing professional profile:

  1. Lead with strategy.
  2. Take time for yourself and your education.
  3. Try, try, and try again.

Implementing these three ideas will help you guide your career to the top.

In This Episode

  • How the evolution of content marketing leads to a focus of strategy above all else
  • Why increasing appreciation for content marketing means changing leadership’s perception of the work involved
  • How strategizing, treating yo’ self, and trying leads to a better career as a content marketer

Quotes From This Episode

“A lot of times content marketing was just sort of assigned to someone. It wasn’t their primary responsibility.” —@annabananahrach
“We really need strategy first and then hire someone who can understand that strategy and translate it.” —@annabananahrach
“To a person who’s looking at everything from the outside, they’re seeing just one blog post, but to the person on the inside, that’s five-ish hours of work.” —@annabananahrach
“What we need to start realize is it’s not just the function of doing, it’s the function of all the strategy that lives behind there.” —@randyfrisch

“It’s not about seeing what sticks to the wall anymore. It’s about actually taking a look at what we’re trying to achieve and then building that roadmap to those goals.” —@annabananahrach

“Just take some time and read for yourself and invest in yourself.” —@annabananahrach
“The entire product of content marketing is just because somebody wanted to try something new.” —@annabananahrach
“There is so much out there that we almost have the luxury of having too much content, but that can create a lot of decision paralysis.” —@annabananahrach
Done is better than perfect. Click To Tweet

Resources

Content Pros Lightning Round

What is one of your all-time favorite books? Rework and The Great Gatsby
If someone’s in Phoenix where it’s so hot already, where do you go for vacation? We actually do look for cooler places. So, most of the time what you’re going to find is people head over to San Diego, which is only about a five-hour drive away, or they actually head north.

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