How Innovative Startups Are Raising Money in a Whole New Way

Social Fundraising

It’s a hard world out there for startups and finding capital to take your business to the next level is a daunting task. For smaller companies, there is an emerging path to financial footing through equity crowdfunding.
Similar to the crowdfunding on sites such as Indiegogo and Kickstarter, Nathan Rose is making moves in the world of crowdfunding for businesses. By raising capital through shares selling campaigns, startups can quickly raise funds needed to take their company up a peg. However, the key to finding success on these online platforms is telling your story and finding advocates through social.
By applying social and content marketing tactics and strategy to fundraising, a savvy startup can gain capital and advocates at the same time. Nathan shares that short videos, founder passion, and social storytelling are key ingredients to a successful campaign. For startups, the heart of achievement lies at the intersection of marketing and fundraising and Nathan’s insights will take you there.

In This Episode

• Why equity crowdfunding means pulling fundraising and marketing together on one project
• How a successful funding project leads to significant exposure for a burgeoning start-up
• Why launching a campaign means being comfortable and prepared to share your business model in a short-form format
• How passion and founder involvement lead to energizing investors

Quotes From This Episode

“Because crowdfunding is itself such a huge marketing exercise, you can gain a lot of exposure, new customers, and brand advocates just through the act of raising these funds.” —@Assemble_Adv
“A lot of entrepreneurs are very good at telling the story of their product or their service, but they’re less good at telling the story of their business model.” —@Assemble_Adv
“You’ve got to capture people’s attention and give them the basic idea of what you do and how you make money in two or three minutes.” —@Assemble_Adv
“For a lot of people, investing is a very private matter, so it’s much more about targeting your own audience and being able to tell the story to them.” —@Assemble_Adv
“People follow the things which are already doing well.” —@Assemble_Adv
“Social proof continues to be important, regardless of what is being proved.” —@jaybaer
“You have to make sure that when people appear on your landing page, they know where they are and what they’re getting into.” —@Assemble_Adv
“Sometimes founders undersell their vision.” —@Assemble_Adv
“Your sharability is ultimately going to be determined by the quality of the content that you share.” —@Assemble_Adv

Resources

• Nathan Rose on Twitter: @Assemble_Adv
• Assemble Advisory on LinkedIn
• Equity Crowdfunding: The Complete Guide for Startups and Growing Companies
• Syndicate Room
• Seedrs
• Crowdcube