Hosted By
About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.
Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.
Jay and Content Pros’ host, Amber Naslund, wrote “The Now Revolution” in 2010, predicting that social media will no longer be dedicated to one “social media person”, but instead each department within a business will need at least one person who is plugged into social.
That’s coming true right now.
Jay’s next prediction is that within the next three years, marketing will move from having a content marketing department back to just one marketing department. Most of the marketing done now is wholly or partially content marketing, so why have a separate department?
Jay’s #1 content trend for 2015 is this: embracing cooperative content. Finding customers, employees, associates, and collaborators will become more and more important for content marketers to produce content that is valuable. Watch out for video content, content amplification, and human resources while you’re at it.
What did you want to be when you grew up?
For about a seven-year period of high school into college, Jay’s only goal in life was to be a reporter for the Washington Post, an investigative reporter. “I was a super, super journalism nerd in high school, and did a lot of what you could consider to be content marketing, really content creation, at a young age. I was a huge devotee of ‘All the President’s Men’ and Watergate and all that.”
Check out this awesome visual note taking experience from Stephanie Crowley of Chrysalis Studios!
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
