How to Make Amazing Videos to Tell Your Brand Story

Age Is Just a Number

Many of us have spent tedious hours and even years building a career with one particular focus, only to realize that our priorities change and this one realm might not serve us as we continue on our life’s journey.
But the fear of letting go—or the feeling that we will waste our accumulated work by moving on—stops us from finding more fulfillment in our next chapter.
Julian Mather is here to tell us that shifting your career at any age is possible and actually honors your past work. You have built up priceless experience and you can learn to leverage that expertise to tailor make your new endeavor.
Among his many talents, Julian is a master filmmaker and shares with us the secret to making incredible videos that don’t cost an arm and a leg.
Julian talks about how he pivoted from being a sniper in the army to a photojournalist to a magician to a career specialist, the simple three-act structure that never lets you down, and how to create high-quality videos with just your iPhone and other homemade devices.

In This Episode

• Why it’s so important to be able to let go in order to get to your next chapter
• How to completely recreate yourself at any stage of your career
• Why the basic three-act structure it inherent in all storytelling
• How to simply and effectively create amazing videos with just your iPhone
• How to use video testimonials from existing clients to expand your business

Quotes From This Episode

“I learned to read between the lines because that’s where you find the true secrets.”  —@JulianMather
“It’s incredibly important to be able to let go because it’s only when you let go that you can start the fresh chapter in your life.” —@JulianMather

“Look, it’s just classic. I use nothing special. But it’s an introduction, introduce the characters, create a small amount of conflict, and then resolve the conflict. The old story: There’s a cat, the cat goes up the tree, someone starts throwing stones at the cat, the fireman comes along and gets the cat down, and it’s a happy ending. I don’t use anything special, but the three-act story structure is what we used in television a lot.” —@JulianMather

“My first marketing lesson—never open a restaurant unless you’ve got a starving crowd.” —@JulianMather
“Do a test. If you get your smartphone and put it on a stack of books in front of your mouth and put your mouth just about four or five inches away for it, just use the recorder on there and hit the record button and do a little test. Listen back through a set of headphones. You’re going to hear that that audio, that microphone is actually pretty darn good. The reason it sounds awful is most people hold the camera in their hand.” —@JulianMather
“Number one is that if people have got something really good to say, make sure that you record it and you can see it.” —@JulianMather
“I realized that all the people making a difference were in front of the camera. And that’s where I needed to be. But I was behind the camera. The only way to be in front of the camera was to leave behind the camera. I couldn’t be in two places at once.” —@JulianMather

Resources

• Julian Mather
• Julian Mather on Twitter, @JulianMather
• Tailor Made Career Podcast
• Tailormadecareer.com
• SmartLav
• ProPrompter
• MacGyver
• “The Hero’s Journey,” by Joseph Campbell
• “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
• BusinessofStory.com
• Park@BusinessOfStory.com