How to Use Story to Positively Position Your Professional Services Firm

Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, joins the Business of Story Podcast to reveal how brands can produce content that empowers their customers through dynamic positioning online.

In This Episode:

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Full Episode Details

Nick Westergaard - Instagram

3-D Digital

Not only is Nick the Chief Brand Strategist at Brand Driven Digital, he is also an educator, speaker, and the author of “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.”

Nick is a regular columnist at The Gazette and has also been featured in MarketingProfs, 12 Most, US News & World Report, Entrepreneur, Mashable, American Express OPEN Forum, and The Des Moines Register.

Nick brings his expertise in branding, social media, and marketing to the Business of Story Podcast to discuss the realities of coping with an ever-changing digital landscape, and how brands must employ the power of storytelling to create unique and recognizable identities across digital platforms.

In This Episode

  • How to create marketing that asks and answers questions
  • Connecting your digital dots across platforms
  • How to develop content and social media hacks to help you do more with less
  • Identifying what your brand does better than anybody else
  • The “Atticus Finch Rule of Marketing,” walking a mile in your customers’ shoes
  • Why digital is such a multi-dimensional storytelling realm

 

Quotes From This Episode

“Too many of us rush in to plant a flag on the latest, greatest social network or form of content without first taking care of who we are and making sure that we have a story to tell as well.” —@NickWestergaard

“We’re so afraid of the squishiness that comes from the emotional side of the brain that we’re quick to want to get this into a spreadsheet, quick to matrix the brand and the marketplace.” —@NickWestergaard

“It’s very easy to really push to be everything to everyone. I think that strong brands can’t be. Bold statements stand out, get attention.” —@NickWestergaard

“How we can connect what we’re doing online with what’s happening in person is an absolutely critical step. I think sometimes one of the biggest steps that we can take as we talk about story.” —@NickWestergaard

“The little things do matter. When you ladder that all the way up to your bigger brand experience, every little touch point along the way, everything that is sent out, every automated email, everything that’s easy to say, ‘No, that’s not marketing,’ is totally marketing and probably a bigger deal than that one big thing that you’re sweating over that you think is probably bigger than it really is.” —@NickWestergaard

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