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About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Ilana Rabinowitz, Vice President of Marketing and Product Development at Lion Brand Yarn Company, joins the Content Pros Podcast to discuss how Lion Brand works with influencers to create and promote new products and engage with customers.
It’s All About Them
Countless businesses are born every day. In fact, the word “startup” has become commonplace.
Existing in this environment can breed a kind of competitiveness that turns the focus inward. “How does your product stand out?” and “What is your brand identity?” are commonly proposed questions. While these are important questions to answer, what if there was a different way of approaching your marketing?
Ilana Rabinowitz of Lion Brand Yarn Company has an interesting perspective: “It’s about them.” By turning the spotlight on customers, and even using the company’s social media to promote them, she’s successfully pushed a company that’s been around for over one hundred years into an entirely new and younger market.
There’s an often untapped power in engaging with cultural influencers, not just to influence customers, but to influence business as well.
In This Episode
- How to create opportunities for your customers to engage and advocate for your company
- How direct communication with your customers can help grow your business
- Why free content can be incredibly valuable
- How to reach out to influencers and even allow them to influence your business
- How to build and manage an effective influencer program
Quotes From This Episode
“As soon as every possible digital platform came along that made sense for us, we started to engage.”—@Ilana221
“You really don’t want to be left behind using the typewriter and the telephone”—@Ilana221
“We support our influencers and share their content to hopefully help them grow.” Click To Tweet
Resources
- Ilana Rabinowitz on Twitter
- The Four Ways to Fix Your Broken Content Marketing
Content Pros Lightning Round
What’s your favorite yarn color? Black is Ilana’s favorite color and she attributes that to her New York upbringing.
Okay, what’s your favorite season of the year? Fall is easily her favorite season. She even makes a point to take a ride every weekend to enjoy it!
What is your favorite ice cream flavor or color? Anything with chocolate is okay with Ilana!
See you next week!
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