Episode 82 - The Business of Story Podcast
Jen Grisanti is an author, network TV story consultant, independent producer, writing instructor for NBC’s Writers on the Verge, and featured blogger for the Huffington Post. She joins the Business of Story Podcast to explore how to draw from our emotional truths to achieve massive results.
Jen Grisanti may have a phenomenal resume, but she will be the first to tell you that it is the result of a lot of hard work and yes, a few pitfalls along the way.
These failures, however, are an aspect of the human condition and Jen firmly believes that at the confluence of storytelling and business, entrepreneurs need to come clean about their failures and share them with their audience.
What are the benefits of sharing your failures? As Jen can attest from years as a professional story consultant, accessing one’s personal emotional gold, or the humanity behind a brand, creates unique and resonant business stories that invite audiences and customers to engage more deeply.
Jen joins the podcast to share how business leaders can turn moments of personal failure into opportunities to empathetically connect with their audience and be the active hero in their own story, creating the life and brand identity they want to live.
“For the business owner, embrace your failures, talk about them, recognize that they are getting you to where you want to go. With failure we get information of what doesn’t work, and through that information it helps us move forward into understanding what does work.” —@jengrisanti
“As a business owner and content producer, when I post on Twitter or Facebook, it’s all about creating messages that have an emotional impact. Understand what you want the outcome to be, and really write for that.” —@jengrisanti
“Embrace those trials that we all hit. That’s where the gold of every story is, and it’s really where the gold of every life is, when you are thrown into the dragon’s cave, for lack of a more obvious metaphor, and fight your way out.” —@ParkHowell