Skip to main

Why Failing Fast Is Stupid in Social Media

Authors: Jay Baer Jeffrey Hayzlett
Posted Under: Social Pros Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

LaneTerralever
Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Jeffrey Hayzlett, global business celebrity and Chairman of C-Suite Network, joins the Social Pros Podcast to share his successful approach to corporate level social media community building and how cleaning bathrooms can lead to winning at social.

Jeffrey Hayzlett - InstagramA Recipe for Success in Social Media

Jeffrey Hayzlett is a turnaround architect of the highest order. He is a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.
As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a million. His achievements come from an approach that embraces tools, produces social media messages in-house, has an understanding that you don’t control the brand, and accepts failures as part of a greater success story.
Finding your voice and understanding that you’re going to make some mistakes with it is a great first step towards establishing a relationship with your community. If you are open, honest, and engaged on an authentic human level (which includes mistakes), you will deepen the relationship which will lead to more open conversations and conversions. And when those screw-ups happen, you have to think of it as failing forward; every failure is another step on the road to success and it’s ultimately about finding that win.
“You don’t need a million clicks. You just need one.” —@JeffreyHayzlett

In This Episode

  • Finding your company’s voice and establishing an open and honest relationship with your community
  • How and why to embrace failing in social media
  • Cleaning your own bathroom gives you the power to ask anything
  • Using technology to help you to keep social media in-house, where it belongs
  • Advice for burgeoning C-Suite media professionals

 

Quotes From This Episode

“If I clean the bathroom, there’s nothing that I can ask you to do that you can complain about.”  —@JeffreyHayzlett
“You have to learn to find your voice and understand that you’re going to make mistakes with it.” —@JeffreyHayzlett
“You have to have that attitude that it’s not about the failure, it’s about the win.” —@JeffreyHayzlett
“If done successfully, social media is truly embedded into an organization.” —@adamcb
“This is a great place for you to engage in that voice and be real and have great conversations with your customer.” —@JeffreyHayzlett

Resources


See you next week!

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer