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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Becky Carroll, Director of Social Media Strategy at PwC Consulting, joins the Social Pros Podcast this week to discuss the impact of trust (or lack of trust) on consumer behavior, how social can improve a customer’s experience of a brand, and social media’s newest maturity level. Please Support Our Sponsors Huge thanks to our amazing […]
@bcarroll7
Becky Carroll, Director of Social Media Strategy at PwC Consulting, joins the Social Pros Podcast this week to discuss the impact of trust (or lack of trust) on consumer behavior, how social can improve a customer’s experience of a brand, and social media’s newest maturity level.
Please Support Our Sponsors
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:
- From ExactTarget, a free study called the 2014 Mobile Behavior Report.
- From Cision, a free whitepaper called 6 Tips to Help you Amplify Your Content.
- From Janrain, a free consumer research report on social login and personalization.
- And from Expion, a free report on the top 50 retail brands’ social media use in 2013.
Listen Now
Click the play button to listen here: [podcast]http://socialpros.podbean.com/mf/web/cd5pmr/SocialProsEpisode108.mp3[/podcast]
Download the audio file: http://socialpros.podbean.com/mf/web/cd5pmr/SocialProsEpisode108.mp3
The RSS feed is: http://feeds.feedburner.com/socialprospodcast
Find us on iTunes: http://itunes.apple.com/us/podcast/convince-convert-blog-social/id499844469
Tweetable Moments
Eureka!
On April 1st, join Jay Baer and Janrain for a webinar entitled Eureka! 7 Ways to Mine the Hidden Gold in your Customer Data. The more you know about your customers, the better experience you can provide for them.
Social Improves the Customer Experience
Becky Carroll’s team helps the companies that consult with PwC to take the next step on their social media journey, taking them from one-way broadcasting, through experimenting with different platforms and techniques, all the way to engaging fully with current and potential customers.
Study after study has proven that customers spend money with companies they trust, but trust isn’t built at only one touchpoint; it’s built 3-dimensionally across all of a customer’s interactions with a brand. People use social as an integral part of their decision-making process, from search to research to purchase.
If social is the air around us rather than separate from the rest of life, though, that makes it more difficult to measure and plan. This is really the point where brands need to experiment and get comfortable with their own voice.
As social becomes increasingly pervasive in every day life, the metrics, tools, and strategies are maturing. It’s important not to get stuck in a rut of our old social ways in the midst of the new ways to measure ROI, find customers, and engage in conversation.
Social Media Number of the Week: 25%
Jeff is surprised. 33% of adult women in the United States are using Pinterest these days, as opposed to only 8% of their male counterparts. That gender gap of 25% is the biggest of any of the major social media platforms. This is according to a new infographic from MediaBistro entitled Women Dominate Social Media.
Pinterest has long been preferred by women, but Jeff expected the usage to even out a little more by now. There are plenty more numbers to dig into in the rest of the infographic, too.
Holy Social!
A few weeks ago, Amtrak announced a writer residency program that offers free space, in the form of a roundtrip ticket on their trains, for writers to write. The original idea was in response to tweets asking for a writing residency. But Amtrak continued to take listening on Twitter to a next level by creating a sponsored Amtrak trip to SXSW. The “Holy Social!” from that link? 90% of Amtrak’s daily tweets are @ replies.
Amtrak’s Twitter page is getting a great response to all their listening and conversing. Will appealing to a younger and more creative demographic through social media cause a train revolution in the United States? Only time will tell.
The Big Two
What’s your one tip for becoming a social pro?
“Be where your customers are.” It doesn’t matter what the “next big thing” is in social. All that matters is that you meet your customers where they are.
If you could do a Skype call with any living person, who would it be?
Arnold Schwarzenegger. Listen to the podcast for Zena’s awful impression of the Governator.
See you next week!
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