John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard, finding your brand’s uniqueness, and marrying social advertising with great content.
The Business of Story Podcast
Welcome to the Business of Story podcast, where the world's best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it's still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
Stu Heinecke, President and Founder of Cartoon Link Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing.
Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election.
Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story.
Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your content.
Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right employees, and his three primary story tips to build an enterprise.
Paul Smith, Author, Speaker, and Consultant, joins the Business of Story Podcast to talk about our need for narrative, why stories are more compelling when they convey lessons, and the six attributes of a story that differentiates it from other forms.
Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds of story content he uses to foster employee engagement.
Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis.
Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal.
Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success.
Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground.