Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.
The Business of Story Podcast
Welcome to the Business of Story podcast, where the world's best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it's still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed marketing and how brands can use customer produced content.
Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories.
Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data.
Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more.
Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it’s bold to relax, and the importance of putting connections first.
Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first.
Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.
Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity.
Pat Solomon, filmmaker and director, joins the Business of Story Podcast to shine a light on how story is inherent in all humanity, the high purpose of the journey, and the storyteller that is inside all of us.
Michael Hyatt, Author and Founder of Michael Hyatt & Company, joins Business of Story Podcast this week to discuss making big changes late in the game, the importance of finding a mentor, and how to craft a bigger story for a better you.
Christoph Trappe, career storyteller, author, and keynote speaker, joins the Business of Story Podcast to identify your differentiated position in the marketplace and maximize your authentic stories' potential to measure success.
Dick Orkin, award winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story Podcast with his daughter, Lisa Orkin to help you illuminate your business stories with a dash of humor.
Doug Drexler, an Emmy, Oscar, and Academy Award-winning makeup artist and special effects designer, joins the Business of Story Podcast to share Hollywood's top tools to sculpt your visual storytelling.
Shawn Callahan, Founder of Anecdote and author of, "Putting Stories to Work," joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet.