Paul Smith, Author, Speaker, and Consultant, joins the Business of Story Podcast to talk about our need for narrative, why stories are more compelling when they convey lessons, and the six attributes of a story that differentiates it from other forms.
The Business of Story Podcast
Welcome to the Business of Story podcast, where the world's best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it's still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds of story content he uses to foster employee engagement.
Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis.
Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal.
Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success.
Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground.
Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.
Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.
Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed marketing and how brands can use customer produced content.
Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories.
Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data.
Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more.