Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to share his revolutionary approach to flipping the sales funnel on its head, embracing the competition, and the importance of converting ex-prospects into advocates.
Content Pros Podcast
Welcome to the Content Pros podcast, where we unlock the strategies and secrets of the best content marketers in the world, and ask the questions you’ve always wanted asked. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Learn their approach to strategy, operations, measurement, staffing and more.
Aaron Dun, Senior VP of Marketing at SnapApp, joins the Content Pros Podcast to chat interactive content, experience disruption, marketing's paradigm shift, and how you can use all of this to your advantage.
Scott Brinker, Co-Founder and CTO of ion interactive inc., joins the Content Pros Podcast to share his take on the rapidly expanding arsenal of marketing technology and its effect on customer experience.
Park Howell, Founder of Park & Co. and Host of the Business of Story Podcast, joins the Content Pros Podcast to discuss why storytelling is essential for the survival of business (and our species) and how to do it well.
Eric Enge, Founder and CEO of Stone Temple Consulting, joins the Content Pros Podcast to discuss all things SEO: debunking common myths, how to create great SEO without a blog, and the inside scoop on how it all works.
Tom Webster, Vice President at Edison Research, joins the Content Pros Podcast to share his unique perspective on political polling, our so-called shortening attention spans, friction, and his criteria for great content.
Adam New-Waterson, CMO at LeanData, joins the Content Pros Podcast to comment on educational content, ABM strategy, and drawing content inspiration from data with one particular success story involving synonyms and a dress.
Matt Tobey, Head Social Media Writer at Comedy Central brings the funny to the Content Pros Podcast as he discusses how he curates some of the wittiest, bite-sized content around for both Twitter and Vine.
Our fearless hosts, Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip, take over the mics this week on the Content Pros Podcast to talk about how to improve upon one of the top predicted trends of 2016: sales enablement.
Jeffrey K. Rohrs from Yext and Raj Nijjer from GeoMarketing.com join the Content Pros Podcast this week to share a stunning breakthrough in the industry of location data, how Google is giving more control to businesses, and why this matters to you.
Clinton Bonner joins the Content Pros Podcast from Topcoder, where he serves as Director of Marketing and Crowdsourcing Strategy, to discuss the power of community, transparency, and finding your innovation rockstar.
Judson Laipply, motivational speaker and author of "Might As Well Dance," joins the Content Pros to reflect on the evolution and sharing power of YouTube as well as how to best leverage your time in the spotlight.
Hassan Ali, copywriter for The Onion, joins the Content Pros Podcast to discuss finding the right voice for your brand, speaking to the “fence-sitters” in your audience, and the powerful effect of humor.
David Spark, VP of Marketing and Founder of branded journalism and media consulting firm Spark Media Solutions, joins the Content Pros Podcast to discuss the power of using personal stories and everything you need to know about successful trade shows.
In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating.