Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as our new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality.
Content Pros Podcast
Welcome to the Content Pros podcast, where we unlock the strategies and secrets of the best content marketers in the world, and ask the questions you’ve always wanted asked. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Learn their approach to strategy, operations, measurement, staffing and more.
Shannon Paul, VP of Social Media at Fifth Third Bank, stops by the Content Pros Podcast today to discuss the challenges of digital marketing in a regulated environment and the best ways to collaborate with legal and compliance staff to create great content.
Daniel J. Lewis, Host of The Audacity to Podcast, drops by the Content Pros Podcast today to discuss key steps to starting a podcast, the relevancy of podcasts in today's content sphere, and the way actionable plans help you reach your goals.
Todd Darroca, Marketing Communications Specialist at Spiceworks, drops by the Content Pros Podcast today to discuss how to stay on the cutting edge of content creation and why it's important to get your whole team excited about creating content and adding value for your audience.
Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, drops by the Content Pros Podcast today to discuss the importance of building your brand from the bottom up and how it will help improve your content.
Jason Keath, Founder & CEO of Social Fresh, drops by the Content Pros Podcast today to discuss content via conference presentations and the advantages of keeping things simple.
Mark Schaefer, Executive Director and Founder of Schaefer Marketing Solutions, stops by the Content Pros Podcast today to discuss the rise of the lazy marketer and the education and qualifications needed to avoid being one in today's information-dense digital marketing environment.
Scott Stratten, President of UnMarketing, stops by the Content Pros Podcast to discuss the advantages of sarcasm, the value of quality over quantity, and the dangers of shiny-object syndrome.
Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation's Content Marketing Manager, Caitlin Moore, to discuss the vital role of marketing automation in a small content marketing team, the power of user-generated content to connect emotionally with potential customers, and the ability to leverage your sales and customer care teams' pool of knowledge.
Erik Qualman, founder of Equalman Studios, stops by the Content Pros Podcast to discuss the huge increase in video content consumption, the importance of utilizing customer and employee content, and the how to be flawesome.
Tom Webster, Vice President of Strategy and Marketing at Edison Research, stops by the Content Pros Podcast today to discuss strengthening content with trusted research as well as remembering to be curious, and create content you are proud of to resonate with your audience.
Carlos Abler, Leader of Content Marketing Strategy at 3M, stops by the Content Pros Podcast this week to discuss the importance of implementing a customer-centric content marketing culture throughout every department of an organization.