When you go above and beyond in customer service, show your work—customers will trust you more for it.
Thought leadership is no different than any other kind of leadership in that it is given, it's not taken. It is bestowed by the people based on quality and consistency and accuracy and helpfulness.
Even in 2017, so many companies screw up how they handle email, especially unsubscribes. Is yours one of them?
Marketing that helps is better than marketing that sells. Have you seen the commercials for Lincoln, the Lincoln Motor Company, starring Matthew McConaughey where he’s all like, “Nobody paid me to drive it. Nobody asked me to drive it. I just liked it” or whatever? (watch video to see the worst Matthew McConaughey impression ever) […]
Is it just me, or do you really not understand what’s going on over at LinkedIn? I’ve been on record in the past as saying how smart I thought it was that LinkedIn moved from a social network for business to a content marketing platform for business. Thousands and thousands of businesspeople produce content on […]
Which is more popular among high school seniors, Facebook, Instagram, or Snapchat?
Facebook wants to replace email for day-to-day communication. Will they succeed, using Facebook Messenger and What's App?
Facebook has changed their algorithm AGAIN, this time to value time spent on posts. Video is the key to this rubric, says Jay Baer in this episode of Jay Today.
Uber's five point scale is really a three-tenths of one point scale. Why are they (and increasingly, society) afraid of being average and three star ratings?
Is Twitter trying to be the most important customer service channel? Twitter has announced the rollout of the long-rumored feature of being able to send people private messages via its direct messages capability, without them following one another. As you probably know, historically in order to send somebody a direct message in private on Twitter […]
We’ve had the first bans on Periscope (and Meerkat), the live-streaming apps. Now how are we going to enforce it? Curiously, the National Hockey League has banned live streaming in its arenas. You cannot use Meerkat or Periscope to broadcast National Hockey League playoff games. And to me, it’s incredibly stupid, for two reasons: First, […]
How do you build a brand? By understanding precisely how you are different. But you cannot do that all by yourself, says Jay Baer in this blog post and video.