Google is using its Fiber connectivity to fundamentally change the way television ads are bought and sold. This is a game changer over the long haul, says Jay Baer.
Maybe Periscope and Meerkat are the greatest things ever, but maybe they are going to be the end of live events as we know it in our world. I actually recorded this episode of the Jay Today show on Periscope, the new live-streaming app now owned by Twitter. People are already all over the Periscope […]
The fact that you actually exist in social media is irrelevant. If you're going to promote your social media accounts, do so with some sort of specific message, a rationale, and a call to action.
Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital. Some of them will fail. Some of […]
If you run a services business, these are the 10 rules that should guide everything you do. From Chris Johnson at Simplifilm, and shared by Jay Baer.
Technology is advancing so rapidly, that rules and regulations can't keep up. Jay Baer weighs in, based on his recent experience on a Southwest Airlines flight.
Twitter and Google are getting hitched again. Who comes out on top in the new partnership to show tweets on Google?
Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. So […]
In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was […]
Sometimes a brand can win back your heart by doing something small, but perfectly timed. Two lessons in customer experience from Jay Baer on Jay Today live from Mexico
The problem isn't that brands are using bae and other youth slang, it's where they are using it - in social media venues that lack appropriate targeting, explains Jay Baer
Most of the impact of social media is in the form of dark social, a difficult to measure (but no less powerful) force that builds businesses in secret.