Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. So […]
In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was […]
Sometimes a brand can win back your heart by doing something small, but perfectly timed. Two lessons in customer experience from Jay Baer on Jay Today live from Mexico
The problem isn't that brands are using bae and other youth slang, it's where they are using it - in social media venues that lack appropriate targeting, explains Jay Baer
Most of the impact of social media is in the form of dark social, a difficult to measure (but no less powerful) force that builds businesses in secret.
The number 5 most searched for job skill on LinkedIn in 2014 was SEO and paid search. SEO may have changed a lot, but it's as important as ever, and as content creation increases, it will be even more critical.
Everything around us conspires to make us think and act fast. But sometimes our customers want to take it slow. Why you need to give them that opportunity.
When you need to get more assets for your content marketing, let contributors participate in the format they prefer, not the format you think you need. Here's why:
Jay Today has become a lynchpin in our initiative to further atomize our content. Each and every Jay Today episode becomes multiple pieces of content across a variety of platforms. Here's how it works.
If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, you are asking the wrong question. What's the right question? Find out in this Jay Today episode.
Facebook's new ad network, Atlas, may be a threat to Google's long-term growth prospects.
Think about ways to start building customer trust in that all-important point between when somebody raises their hand and when they actually transact with you.