Giving your potential customers something of value can create a connection and a conversation. This is the power of marketing sideways, says Jay Baer in this post and video.
Marketing gets way more credit than it deserves, but marketing also gets way less credit than it deserves. Jay Baer explains in this video from the Jay Today series.
Social selling works, but not how you expect, according to Jay Baer in this post and video from his Jay Today series. Social media is an indirect sales channel, not a direct sales channel.
From the Jay Today video podcast: We massively overvalue originality and we massively undervalue execution. Being first doesn't mean that you're the best. Here's what to do instead:
Insights require effort. If you really want to measure your social media, you have to do more than simply hit the print button. Here's the solution, from Jay Baer.
Online and offline, consumers are turning away from bloated, multi-purpose apps (and retailers), and embracing single purpose apps and speciality retailers.
Every page is a homepage. If you have some sort of amazing secret sauce that only exists on your homepage, half of the people coming to your site will never see it.
From the Jay Today video podcast: If you're going to walk into somebody's office and try and get permission, you must talk in the language that they care about. Here's how:
This is an exciting day for me. Today is the debut of my new video podcast: Jay Today. Each episode is just 3 minutes long New episodes almost every business day Each episode includes a social media, content marketing, business or entrepreneurship tip or commentary Each episode includes a shout out to someone in business […]