75 People You Need to Know in Social Media

New Social Pros with Logos

Jay Baer Blog PostWhat a year it’s been. So much to be thankful for, on every level. For my American visitors, Happy Thanksgiving! And to all, sincere appreciation for the gift you continue to give me on a regular basis, the gift of your attention. I know your time is in short supply, and that you choose to spend some of it with me is gratifying and still sort of amazes me after all these years of writing this blog.

If you’ve been following our adventures at Convince & Convert this year, you know that we’ve expanded our team and our content program.

From ebooks about how to measure content marketing; how Facebook and email are more alike than different; and how to combine data and customer insights to improve your Facebook program, we’ve done a lot more longer-form “bricks content.”

We launched the daily One Social Thing email newsletter to provide you just ONE important, must-read link in the worlds of social media and content marketing.

I started doing weekly The Baer Facts videos with my friends at ExactTarget, so I can get in one, good 3-minute rant per week!

And of course, we launched the Social Pros podcast, which wasn’t even my idea but has become one of my favorite weekly endeavors. Listenership for the show is way up, and I am so thankful for the remarkable group of guests who have come on the show to tell us how some of the biggest and most interesting brands in the world handle social media and content marketing in the trenches. Our sponsors for Social Pros have been so supportive, especially Argyle Social – which is the lead sponsor, handles production, brought Eric Boggs and me together, and is what I use day-to-day for my social media posting and stats.

Social Pros Shout Outs: People Worthy of Your Attention

Perhaps my favorite segment of Social Pros is the Social Pros Shout Outs, where our guest shines the light on people in social media who are educational or inspirational to them, but who do not get enough credit or visibility.

The whole idea of Social Pros is to focus on Real People Doing Real Work, and the shout outs allow me, Eric, and our listeners (and readers, since we turn every episode into a blog post) to discover more great people in social. It reminds me of the good old days when all of this was more about the social, and less about the media.

As a special thanks to our guests, listeners, readers and especially those who have been shouted out on the show, I’ve created this special list of everyone who’s been mentioned on the show in episodes 1-46. I sincerely hope this will help you find new inspiration, education and collaboration.

Thanks again for being there for me. Lots of exciting new stuff on the way, including a new book that I can’t wait to share with you.

75 People You Should Know in Social Media….As Mentioned on Social Pros

Nifty list from List.ly. Enjoy!

Social Pros Shout Outs
4.05k views 82 items
Jay Baer

Social Pros Shout Outs

Every amazing person mentioned by guests on Social Pros, episodes 1 - 42. Social Pros is a weekly podcast hosted by Jay Baer and Eric Boggs that features real people doing real work in social media.

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  1. 1  Marcus Sheridan (@thesaleslion)

    Marcus Sheridan (@thesaleslion)

    Passionately writing, consulting, and speaking on all things inbound & content marketing, business, & life. Also the best dang speaker you've ever heard! :)

  2. 2  Jason Falls (@jasonfalls)

    Jason Falls (@jasonfalls)

    By day, I lead digital strategy for CafePress. Most know me as founder and smartass in residence at Social Media Explorer. I share well.

  3. 3  Ann Handley (@marketingprofs)

    Ann Handley (@marketingprofs)

    Head of Content here at ‘Profs. People seem to like my writing: http://t.co/nsi0NuYV http://t.co/QOdgMNfS

  4. 4  Neil Ferree @FerreeMoney

    Neil Ferree @FerreeMoney

    Neil Ferree Provides Social SEO Consulting Services to the Small Business Community

  5. 5  TED: Ideas worth spreading

    TED: Ideas worth spreading

    TED is a nonprofit devoted to Ideas Worth Spreading -- through TED.com, our annual conferences, the annual TED Prize and local TEDx events.

  6. 6  Jeremiah Owyang - @jowyang

    Jeremiah Owyang - @jowyang

    Industry Analyst, Partner at Altimeter Group. Some tweets publish on timer. How I use Twitter http://t.co/jSLf5YOu

  7. 7  Jamie Sandford - @jsandford

    Jamie Sandford - @jsandford

    Work at Alabama Power Company, but these thoughts are my own; creative, yet technical, pastry chef or Indy driver in former life. Let's talk.

  8. 8  Mack Collier (@mackcollier)

    Mack Collier (@mackcollier)

    Helping companies Think Like a Rock Star & with a Southern accent. Founder of #Blogchat Booking Info - http://t.co/YCR9xGLLlo

  9. 9  Lee Odden (@leeodden)

    Lee Odden (@leeodden)

    CEO: @TopRank Online Marketing. Author, Speaker & Blogger. Digital Marketing, PR, Search, Social & Content Pro. Proud Dad, World Traveler, Foodie, Beardie

  10. 10  Mitch Joel (@mitchjoel)

    Mitch Joel (@mitchjoel)

    President of Twist Image. Marketer. Speaker. Author. Media Hacker. Blogger and Podcaster of Six Pixels of Separation. New book - CTRL ALT Delete - out now!

  11. 11  DJ Waldow - @djwaldow

    DJ Waldow - @djwaldow

    Founder/CEO of Waldow Social. Email Marketing. Community Building. Alum of U of Michigan. Knowledge craver. Sponge. Lover of beer, coffee, & people. #GOBLUE

  12. 12  Tom Webster - @webby2001

    Tom Webster - @webby2001

    VP of Strategy, Edison Research. Consumer insights, social media data and folksy analogies. I tell the stories of numbers. Other half of @tamadear.

  13. 13  Jonathan Fields - @jonathanfields

    Jonathan Fields - @jonathanfields

    Dad, husband, author, speaker, #entrepreneur. Love #innovation #creativity #writing and #darkchocolate /af=afflink http://www.jonathanfields.com

  14. 14  Charlene Li - @charleneli

    Charlene Li - @charleneli

    Founder, Altimeter Group. Author, Open Leadership. Co-author, Groundswell. Spouse, mom, daughter, sister.

  15. 15  Lauren Fernandez - @cubanalaf

    Lauren Fernandez - @cubanalaf

    digital @LandrysInc - mostly for @Mortons. Love the Packers. And walruses. I really like walruses.

  16. 16  Seth's Blog

    Seth's Blog

    Seth Godin's riffs on marketing, respect, and the ways ideas spread.

  17. 17  Beth Kanter - @kanter

    Beth Kanter - @kanter

    Let's talk about networked approaches & social media for training and capacity building for the nonprofit sector that leverage learning and impact.

  18. 18  Joe Pulizzi - @juntajoe

    Joe Pulizzi - @juntajoe

    Content Marketing Institute (@CMIContent). Get Content Get Customers. Content Marketing World. Managing Content Marketing. Chief Content Officer mag. Orange.

  19. 19  Jeremy Dearringer - @PapaSlingshot

    Jeremy Dearringer - @PapaSlingshot

    Co-founder and Chief Research Officer of Slingshot SEO, Inc., Internet marketing addict, car freak, Purdue University grad, chronic entrepreneur, proud father.

  20. 20  Chad Pollitt - @CPollittIU

    Chad Pollitt - @CPollittIU

    Web Traffic Controller, Author of The Content Marketing Manifesto, Former Army Commander and Dir. of Marketing at @SlingshotSEO

  21. 21  Peter Shankman - @petershankman

    Peter Shankman - @petershankman

    Me: Consulting, angel investing, speaking, @Vocus Small Biz Evangelist. HARO Founder. Ironman. Skydiver. Told I'm knowledgeable about marketing.

  22. 22  Chris Heuer - @chrisheuer

    Chris Heuer - @chrisheuer

    Specialist, Social Business for Deloitte Consulting. Postdigital Architect. Founder/Chairman, Social Media Club. UX/IA Guy. Game Changer.

  23. 23  barrymoltz - @barrymoltz

    barrymoltz - @barrymoltz

    Getting Small Businesses Unstuck, Recovering Entrepreneur-holic, Author, Speaker, Consultant who loves technology, martial arts and vintage cars

  24. 24  Ryan Hanley - @RyanHanley_Com

    Ryan Hanley - @RyanHanley_Com

    Helping Small Business and Online Professionals Create Relationships, Deliver Value and Make Money Online...
    Author of Content Warfare.

  25. 25  Nick Westergaard - @NickWestergaard

    Nick Westergaard - @NickWestergaard

    Brand-Driven Strategist & Speaker / Founder of Brand Driven Social / Organizer of #SocialBrand12 http://bit.ly/MaBMfF / Co-host of The #WorkTalkShow podcast

  • http://twitter.com/cksyme Chris Syme

    Great list Jay. I just added a few more people to my Twitter lists.

  • http://www.sociallyactive.ca/ Cher Jones

    Great list…however it’s sad to see that there isn’t much diversity…not even one African American(Canadian:) listed. I hope to be one of the many to change that. Your list, as well as your article http://www.convinceandconvert.com/social-media-staffing-and-operations/blinded-by-the-white-social-media-and-diversity/ motivates me for 2013! Thanks for posting.

    • http://www.convinceandconvert.com/ jaybaer

      Thanks Cher. Good point. Each guest does their own shout out on the podcast, but we’ll be more aware.

  • Ken Hittel

    Seems like a pretty bogus list to me — admittedly cursorily-read, but i noticed only one exec of a company — everyone else is a vendor, consultant, pr guy, or guru, ninja, etc. — people selling stuff to or “guiding” the people in companies who are actually doing the work, not just tactically but strategically. admittedly some interesting people here, but i think a much more interesting & impressive list would encompass the people who are actually doing things, w/ or w/o the advice of your gurus.

    • http://www.convinceandconvert.com/ jaybaer

      Fair enough Ken, although if you look closely very few of those folks are consultants. Not saying it is THE list, but is the list of people mentioned on the podcast.

  • http://twitter.com/tribes_bill Bill Kolbenschlag

    Cool list thanks. One downside is that most of these people don’t follow back. They have tens of thousands of followers and they follow about 1,000 people each. I think a real good relationship builder on social media should follow back people in their field.

    • http://www.convinceandconvert.com/ jaybaer

      I agree to a point. The day comes where following so many people makes Twitter very hard to sift. Would you subscribe to 25000 email newsletters?

    • http://jonloomer.com/blog Jon Loomer

      Man, I completely disagree. In my opinion, it’s the complete opposite. It’s often difficult to sort the people worthy of being followed from the posers. It’s far too easy to get a large follower count by following everyone. So if people have that deep count without following everyone, it tells me they’re legit.

      Along those lines, I’m more willing to follow someone who follows me while following fewer than 1,000 people back than someone who has 100,000 followers and follows 100,000. In most cases (99.99%), they didn’t consciously choose to follow me. Just some stupid automated service following me for the sole purpose of getting another follower.

      So, yeah. I’m all about substance. Follow people who are actually interested in following. Once that number exceeds 1,000 or so, it’s more and more for show.

  • http://jonloomer.com/blog Jon Loomer

    Interesting list. Goes to show you how perspectives completely alter views of the world. Many of the people I consider “the biggest” aren’t even in this top 75. That seems crazy to me. Doesn’t make it a bad list, but makes it an eye opener in terms of how deep this marketing world actually is.

    • http://www.convinceandconvert.com/ jaybaer

      The list is intentionally supposed to be people “under the radar”.

      • http://dannybrown.me/ Danny Brown

        Adding to @jonloomer:disqus’s point, are you saying Jason Falls, Ann Handley, TED, Jeremiah Owyang, Lee Odden, Mack Collier, Mitch Joel, Charlene Li, Seth Godin, Peter Shankman, April Dunford and Matt Ingram are “under the radar”? :)

        The second half of the list would be more geared towards that approach, but the names just listed in this comment are pretty much well-established and followed/known players in the space, mate, no?

        • http://www.convinceandconvert.com/ jaybaer

          Danny, the list are people that were mentioned by guests on the podcast, period. I have no editorial input into the list, nor its ranking. It was originally created in episode order, and list.ly of course allows for ranking and sorting.

          As described in the post, guests on Social Pros are asked to name people who are “under the radar.” That is of course a subjective distinction. Some of our guests have done a great job surfacing really interesting folks that perhaps are less well-known. Other guests have nominated candidates that you and I would perhaps consider to be more obvious. We have also been more pointed with guests on recent shows about making sure they provide names that are likely to be less familiar to listeners of the podcast.

          • http://dannybrown.me/ Danny Brown

            No, I get that completely mate – my point was more in relation to your reply to @jonloomer:disqus, as opposed to the list itself.

  • http://twitter.com/mgwitham Michael Witham

    What’s the avg. Klout score of the list? :)

  • http://twitter.com/invinciblesaad Muhammad Saad Khan

    It is indeed a Great List of Amazing people but I am pretty Disappointed of not seeing Sir. Mark Schaefer in the List.

  • Chandler Bryson

    What a great list of great people Jay, thank you very much for posting this list. I appreciate that on their name you provided link of their twitter profile. It made my work of following them so easy.

  • http://pop-pr.blogspot.com Jeremy Pepper

    Agree with some, disagree with others, and think that a few of them are coasting on other people’s work.

    Love ya Jay, hope you’re well and having a good end of year.

  • http://www.ferreemoney.com/blog/ Neil Ferree

    Lists are Lists → at least the top 10 are all solid citizen’s → except TED Talks • would be my #1

  • http://www.wadeharman.com/ Wade Harman

    You know, I’m super pumped for my friend Ryan Hanley that’s on this list. That guy deserves it completely! He’s going to be the next Ryan Hanley! Lists are great..especially when people start adding themselves to it right? Have a good one Jay!