Here Comes The Power of Everything

YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

http://YoutilityBook.com

Here Comes The Power of Everything

Opa! Assuming its economy and elections haven’t caused a Lord of the Flies-ish de-evolution and a panicky mixture of togas, olives, feta, flames, antiquities, and riot gear, when you read this I will be in Greece.

(note: seems like reason prevailed over there, yea!)

It’s annual summer vacation time, and we’re in Greece and Spain (it’s the “we dubious about the Euro” tour) injecting the kids with some culture, and injecting me with some calm. While stuffing my belly full of lamb, Ouzo, and tapas, and celebrating American Independence Day in foreign lands, great machinations will be under way here at Convince & Convert.

The Power of Everything

I’ve recruited an all-star team of friends to pump you up with a daily thought starter every Monday through Thursday for the next three weeks (we’ll be running Social Pros and One Social Thing posts on Fridays and Saturdays, per usual).

The theme is POWER OF. I stole it from Jeff Rohrs, who used it as a binding agent for a series of mini presentations at last year’s ExactTarget Connections conference (see my contribution to that series in the video over there >>>). This is such an interesting, yet fractured, time in marketing and business. There are so many ways to skin the cat, so many lessons to keep in mind. I wanted to try to document some of those in this series.

Each of our special guests have written a short, Godin-style post about the Power Of (something). It’s an amazing collection. I might need to make an ebook out of them when I get back. Here’s the lineup:

Jeff Rohrs of ExactTarget – The Power of Brand – June 25

Ann Handley of MarketingProfs – The Power of Storytelling – June 25

Marcus Sheridan of The Sales Lion – The Power of Information – June 26

Eric Boggs of Argyle Social – The Power of Listening – June 27

Amber Naslund of SideraWorks – The Power of Culture – June 28

Tom Webster of Edison Research – The Power of a Question – July 2

Joe Pulizzi of Content Marketing Institute – The Power of Content Strategy – July 3

Gina Rau of janrain – The Power of Data – July 4

Tim Hayden of Edelman Digital – The Power of Mobile - July 5

Mark W. Schaefer of Grow – The Power of Influence – July 9

Jason Falls of Social Media Explorer – The Power of Authenticity – July 10

Scott Stratten of UnMarketing – The Power of Awesome – July 11

Terrific, right?! Many, many, many thanks to all for their contributions. It was very kind of them to take time out of a busy schedule to put something together for this series. Loyal readers, please support these folks with your shares and your clicks.