YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Power Of 1  |  Add Yours

The Power of Awesome

badge guest post FLATTER The Power of AwesomeNo matter our job, we have opportunities every day to do awesome things in business.

One of the most powerful opportunities we have for awesome happens when we make mistakes. Being awesome isn’t about being perfect. I want us to see our trip-ups as windows of awesome opportunity. When it hits the fan in business, it’s not time to hide behind the fan. It’s time to be awesome. Instead of putting out fires, I want us to fan the flames.

Everything from rogue employees, to bad reviews will spread like wildfire across the social media tubes today. This is one of the reasons companies shy away from social media. But what they don’t understand is that this is exactly why they need to be there.

We create the difference between being known for our failures and being praised for our recoveries by how we react to mistakes…with awesome.

(Get the details on the Power Of series, including calendar of contributors)

pf button both The Power of Awesome
About Scott Stratten

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller.

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  • http://www.brandboost.co.uk Danny Blair

    Humm. How does that work for Bob Diamond and the Barclays Bank fiasco? Or are there some situations that just can’t be ‘awesomised’?