YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Power Of 4  |  Add Yours

The Power of Content Strategy

“With Great Power Comes Great Responsibility”

- Uncle Ben to Peter Parker (Spiderman)

badge guest post FLATTER The Power of Content StrategyAs marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn’t the case.

Unfortunately, just because we can, doesn’t mean we should.

Blogging, Facebook, Twitter, Slideshare, Pinterest, enewsletters, ebooks, magazines, apps – Often we focus so much on the channel, and that we CAN, we don’t stop to think that maybe we should take a step back and ask why.

If all your content marketing was swept up and removed from your industry, would anyone notice? Think about that. Does your content fill a needed gap in the information marketplace? If not, you most likely have a problem.

Find your hedgehog. Take a step back and develop a strategy where you fill a gap that only you and your unique story can fill. Be an irreplaceable information provider. Create such great content that your customers long for your marketing.

Answer the why first, both for you and your customers. If you do this with the right intentions, the channels will follow.

(Get the details on the Power Of series, including calendar of contributors)

pf button both The Power of Content Strategy
About Joe Pulizzi

Joe Pulizzi is founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books,Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe

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  • ginarau

    Two best reco’s above: 
    1. Find your hedgehog: find your one thing, be the best at it, rule that world. 
    2. Only create and publish important content. 

  • DigitalMediaJoe

    @jkozuch @juntajoe That’s right, content that includes images and video, possibly 2D or 3D animations to entertain and/or communicate…

  • http://www.freeeloadingbusiness.info/ ValerieDeveza

    Very well said: “Take a step back and develop a strategy where you fill a gap that only you and your unique story can fill.” I guess taking the time out to think and re-think strategies and finding one’s rhythm is the only way to go.

  • juntajoe

    @djwaldow Thanks DJ…hope the baby is doing well.