YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Power Of 3  |  Add Yours

The Power of Culture

badge guest post FLATTER The Power of CultureCulture is the bedrock of an organization.

Make it strong, and it will become the backbone of your business. Culture is reflected in the words and actions of everyone in your company. Official spokesperson or not, each of them is a living, breathing ambassador for what you value.

It’s no accident that the companies excelling on the social web have strong, positive cultures. They believe in hiring for mindset, attitude, and values and training for requisite skills. They preserve and nurture their culture above all, because it’s the foundation for smart decisions, good judgment, and an environment of learning and collaboration.

The companies struggling with social adoption don’t have infrastructure problems, they have systemic culture problems. The best investment a company can make in their quest to be a social business? Healing, empowering, and fostering a healthy culture.

Otherwise, you’re building social’s critical foundation on awfully soft ground.

(Get the details on the Power Of series, including calendar of contributors)

pf button both The Power of Culture
About Amber Naslund

Amber Naslund a social business strategist and the Co-Founder of SideraWorks, a social business consultancy. She's a published author, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication.

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  • magriebler

    Great observation. Leaders in organizations with a strong culture let the people they’ve hired do their jobs. They trust them. They don’t micromanage. And they’re not still arguing behind closed doors about the value of social media. They’re putting it to work.

  • AmberCadabra

    @Tim_Kocher Hi! And thanks.

  • easycommerce

    Now i hope mostly social media culture to spoke about business promotion is best…!!!
     
    http://www.easycommerce.in