YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Power Of 7  |  Add Yours

The Power of Data

badge guest post FLATTER The Power of DataAs our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today.

But data sitting in silos doesn’t help anyone. least of all the customer. Turning the data into useful experiences is how marketers unlock the power of data.

Since most people have at least one social profile, people are willing to give marketers access to social data in exchange for a personalized experience across the sites they frequent.

This high-value data allows marketers to develop more meaningful, and profitable, relationships with their audience in ways like:

Enable people to find places and friends

Foursquare The Power of Data

Make discovery relevant

Geoloqi The Power of Data

Build an active community of brand promoters

Runkeeper The Power of Data

Solve problems that earn fan loyalty

Levi The Power of Data

Become the go-to personal assistant

Sears The Power of Data

(Get the details on the Power Of series, including calendar of contributors)

pf button both The Power of Data
About Gina Rau

Gina is a brand engagement specialist who seeks out creative solutions for marketing and business challenges. Her work has delivered positive impact for world-class brands like McDonald's, JCPenney, United Airlines, Radio Shack, Whole Foods and more. At Janrain, Gina leads the charge to make the brand shine, and share our client's stories and all we do. While marketing may be in her blood, a good Oregon pinot noir fills her wine glass.

Join 21,000 of your peers

Receive "One Social Thing" our daily email with a single, important social media or content marketing topic. Plus, as a free gift, get our ebook on how to measure content marketing.

Genesis Theme Framework

Convince & Convert Runs on
the Genesis Framework

The Genesis Framework, which powers this site, offers a huge selection of amazing designs which can change the way your site looks. They are easy to customize and include layout options as well as custom widgets, so get Genesis now!

  • mbakkes

    @NickWAllen Thanks for the RT Nick. Looking forward to tomorrow :)

  • MaryCertad

    Rt @tcreativo ¿Los datos de los social media se pueden traducir en información útil? Algunos ejemplos http://t.co/mCqF9k6q

  • woodendart

    @SocialMtgExpert just want to thank you again for the many RT you created for @iSupportCHF !

    • SocialMtgExpert

      @woodendart how did the Tweetathon turn out… Anything that can be shared?

      • woodendart

        @SocialMtgExpert I several people share amazing stories Y getting food when they where down was important. 89 new followers for@iSupportCHF

      • woodendart

        @SocialMtgExpert I also learned a few things don’t do it on a holiday in ur core market, build more and stronger relations before starting

  • siteStrategy

    @SthsideMktg http://t.co/kwWZ9jH1 Highlighting the new digital currency – data