YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

The Power of Listening

badge guest post FLATTER The Power of ListeningHe’d kill us if he had the chance.

220px Theconversation 196x300 The Power of ListeningThis ominous phrase lies at the center of the plot in Francis Ford Coppola’s brilliant 1974 thriller “The Conversation”.

The film tells a story about listening. Gene Hackman plays Harry Caul – a surveillance expert with a unique ability to record private conversations. He’s a clever investigator and he’s skilled at manipulating (the hilariously analog) 70s-era surveillance technology.

After bugging a particularly important conversation, Hackman’s character spends hours and hours listening to the tape in search of answers.

But he doesn’t really listen. And people die as a result.

Too often we only hear what we want to hear. Or we listen to the wrong conversation. Or we listen to too many conversations. Or we don’t understand why we’re listening in the first place.

Listening will kill you if you give it the chance.

(Get the details on the Power Of series, including calendar of contributors)

pf button both The Power of Listening
About Eric Boggs

Eric Boggs is the Founder & CEO of Argyle Social, a venture-backed social media marketing software provider based in Durham, NC. He leads Argyle in its mission to help marketers drive meaningful business outcomes through social media marketing.

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  • ronclabo

    @ericboggs – pretty sweet, Jaybaer’s site is a fav. @jaybaer

  • ginarau

    Hearing is different than listening. And I fear that technology has trained us to hear.

    • ericboggs

       @ginarau Well said!