One thing, though, that I've always thought is that HARO and other paid services like ProfNet truly take the fun out of pitching. It's no longer about how well you can deliver the message via phone or e-mail. Now it's about what client fits the bill. I've stopped using it, but will definitely look into the new HARO. But honestly, why are we filtering search to find reporters to pitch to? Sure it makes our jobs easier, but I like a challenge.