General Motors and Logitech Dominate the #CES2016 Feed

January 11th, 2016

This Week in Realtime Media

Tech: #CES2016

The 49th annual Consumer Electronics Show was held in Las Vegas last week, and if you have been following our coverage, you definitely know the media and people everywhere have been abuzz about new product launches and announcements.

Some highlights?

On Wednesday, one of the largest spikes in cross media mentions came from GM’s announcement of the new Chevrolet Bolt (not to be confused with the Volt):
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Recently, Tesla has dominated the Electric Motor Vehicle market, and with a price tag of $30,000 and a 200-mile range on a fully charged battery, GM’s announcement stands to compete with them… possibly creating a new market segment of EMV drivers. In turn, the Chevy Bolt could be the most significant debut vehicle from the manufacturer in decades.

On Thursday, #LogitechLive was at the top of our Trending Stories:
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And the respective hashtag was at the center of tech manufacturer’s Hashtag Cloud:
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The hype was caused by Logitech’s hourly giveaway, where they are handing out a mystery product to CES attendees every 60 minutes of the event. The promotion was huge for the tech giant, with the hashtag generating over 12k mentions on Wednesday and Thursday alone:
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Without a doubt, CES has been dominating headlines throughout the week. For even more further insights, see how we have been covering the event here.

Politics: GOP Ads Hit Airwaves

We are only a month away until the Iowa caucuses take place, and local TV stations are being flooded with campaign advertisements starring our favorite GOP candidates.

How are these ads faring among viewers?

Donald Trump mentions soared on Monday, as he released his first series of television campaigns:
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But according to our Word Cloud from the time of the release, the businessman took some heat from the ads  featuring immigration and ISIS:
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Marco Rubio took a different approach to the same topic by going after President Obama, stating “America needs a real commander-in-chief and a president who will keep us safe.”

As a result, the most popular tweets around Rubio on Monday came straight from the Senator himself, commenting on the “failures of Obama’s foreign policy”:
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With the arrival of 2016, the campaigns are ramping up just a few days into the election year. This trend is sure to gain velocity over the coming weeks, and we are betting that the best and worst is yet to be seen in what tactics the candidates will use to stay at the forefront of media attention.

Business: GM Invests $500M in Lyft

On Monday, GM announced it was adopting the app-based, ride-hailing enterprise Lyft. This comes as a power play in the race to build self-driving cars.

Based on the headlines stemming from this investment, GM’s funding can also be seen as a hedge against Uber’s rapid growth:

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As stated in The Verge, Lyft is certainly a counterintuitive pick for GM. “It’s the number two name brand in ride-hailing, and has long labored in the shadow of its much larger, much more ubiquitous rival, Uber…It could also be about making sure Uber’s main competition stays healthy, stays financed, and lives to fight another day.”

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