GoPro Partners with Periscope for Realtime Broadcasting of Action Sports

February 1st, 2016

This Week in Realtime Media

Politics: #DemTownHall & Trump

It has been another big week in politics—on both ends of the red-and-blue spectrum.

The Democrats kicked things off with a town hall meeting, last Monday night in Iowa. Throughout the forum, Bernie Sanders earned more online mentions than both of his competitors. Below is a look at total mentions during the event, which was broadcast on CNN:

jan26a_tstmp_1453812480_tsmp_1453880064

At the same time, both candidates drove so much of their own coverage during the town hall, as these lists of their top tweets illustrate:
jan26c_tstmp_1453812608_tsmp_1453880064

jan26b_tstmp_1453812480_tsmp_1453880064

On Tuesday, Donald Trump announced that he would be boycotting Thursday’s GOP debate. Did that stop the businessman from making noise? Of course, no:
Screen Shot 2016-01-28 at 9.42.13 AM

In fact, Trump received 2.5 times as many mentions as all the GOP candidates COMBINED on Wednesday:
jan28a_tstmp_1453982976

And our Word Clouds show the degree to which Trump has filtered into the digital and social media conversations involving every other GOP candidate:
jan28c_tstmp_1453982976

jan28b_tstmp_1453982976

With the developments of this week, Trump may be seen as in a league of his own. The GOP frontrunner states that he does not even have to debate for the title he currently holds, as he effortlessly gains attention with rogue campaigning tactics. Will this lead convert to votes in next week’s Iowa caucus? We will find out, most likely next Tuesday morning.

Tech: Periscope with Your GoPro

You no longer need to risk breaking your phone to Periscope an adventure—GoPro has come to the rescue!

The GoPro HERO 4 now allows for broadcasting directly to Periscope for iPhone. As described by the President of GoPro, “GoPro enables people to capture and share their experiences in the most immersive way possible, and the integration with Periscope provides GoPro users with a great, realtime platform to share their content.”

So what type of content can we expect from this pairing? Lots and lots of action.
Screen Shot 2016-01-28 at 1.24.58 PM

Along with the hashtags in support of the partnership (#GoLive, #GoScopeTV), the X Games are among the top items discussed. While Periscope is allowing GoPro users to stream their content is realtime, it is also generating buzz for current events; the Winter X Games just kicked off yesterday, and this new feature is allowing for all parties involved to grab headlines.

Business: Oprah Loses 26 lbs, Weight Watchers Stock Soars

A few months back, we reported that the “most-inspiring” person in America (aka Oprah) announced she has taken a 10% stake in Weight Watchers. We also predicted that this news would allow for the company to maintain buzz around their aging brand.

And guess what—we were right!

Announcing that she lost 26 pounds on Tuesday, Oprah shared with her 30 million Twitter followers a Weight Watchers commercial in which she says that she is having success without depriving herself of bread. By the end of the day, shares of Weight Watchers skyrocketed more than 20%, closing at $13.29 a share.

In terms of Weight Watchers mentions, Oprah is dominating the conversation. Outside of her tweet, the most popular Weight Watchers tweets this week nearly all mention the personality by name:

Screen Shot 2016-01-28 at 12.56.03 PM

Despite the headline domination, there is still much to do outside of Oprah’s campaigning. Because Weight Watchers stock is down 20% from 12 months ago, the company and their spokeswoman clearly have a lot of work cut out for them.

Subscribe now to get the full This Week in Realtime Media delivered directly to your inbox. See you next week!

Want more great content like this?

A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts

Comments

Close