Politics: Iowa Votes First
After countless debates and months of campaigning, the first votes of the 2016 presidential race were cast in Iowa last Monday night.
There were more than 800,000 mentions across all media of the Iowa Caucuses over the last five days. Below, you can see how momentum started to build the day at dawn on caucus day. By 7 P.M. CST, the total mentions volume was higher than any day in the week leading up to it:
Early indications showed that turnout for the caucus was high, leading many to believe it would be a good night for Trump and Sanders. Both the businessman and the Vermont Senator lead the way in their respective parties, with Trump receiving close to three times as many mentions as Ted Cruz, and Sanders receiving about twice as much attention as Hillary Clinton:
As the polls started to close, the tables began to turn — especially on the GOP front. Not only did Donald Trump come in second place in the caucus, he also lost the mentions race (one of the only times this has happened):
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Now that decisions have been made in Iowa, the 2016 election season is officially underway. Stay tuned for Zignal Election insights, as the candidates head to New Hampshire next week.
Business: Tru by Hilton, Coming to a City Near You
Tru by Hilton will be the hotel monopoly’s 13th brand, while serving as its re-entry into the midscale hotel segment. So far, Hilton has 102 hotels signed, and another 30 properties are in various stages of approval in cities such as Atlanta, Houston, and Chicago.
Hilton CEO Christopher Nassetta is confident in the younger market being attracted to Tru, stating, “I ultimately think this will be our biggest brand over time.”
The launch of Tru comes at an interesting time, as Marriott also just announced plans to increase their presence of designer hotel brand, AC Hotels. Catering to a similar crowd, AC Hotels targeting younger travelers searching for a design-led hotel, boasting sleek, sophisticated European inspired aesthetics at an affordable cost.
However, the awareness of AC Hotels could merely higher because the brand has been around longer and more people are familiar with the brand. As news of the launch and locations of Tru by Hilton continue to spread, it will be interesting to see if Tru’s mention traffic picks up, or even exceeds AC Hotels.
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