Comments on: 5 Memorable Lessons from my Sarah Palin PPC Campaign http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sarah Palin Adwords contest results out « http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-225 Sarah Palin Adwords contest results out « Wed, 10 Sep 2008 14:02:01 +0000 http://www.convinceandconvert.com/?p=178#comment-225 [...] Jason Baer’s lessons learned. [...] [...] Jason Baer’s lessons learned. [...]

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-222 Jason Baer Wed, 10 Sep 2008 00:15:56 +0000 http://www.convinceandconvert.com/?p=178#comment-222 Indeed. I've regained a modicum of faith in people! I agree that URL made a difference. We've tested it for clients, and it can be a big factor. In fact, even the difference between including the "www" and not including it can have an impact on CTR. Amazing. Indeed. I’ve regained a modicum of faith in people!

I agree that URL made a difference. We’ve tested it for clients, and it can be a big factor. In fact, even the difference between including the “www” and not including it can have an impact on CTR. Amazing.

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-44685 Jason Baer Wed, 10 Sep 2008 00:15:00 +0000 http://www.convinceandconvert.com/?p=178#comment-44685 Indeed. I've regained a modicum of faith in people! I agree that URL made a difference. We've tested it for clients, and it can be a big factor. In fact, even the difference between including the "www" and not including it can have an impact on CTR. Amazing. Indeed. I’ve regained a modicum of faith in people!

I agree that URL made a difference. We’ve tested it for clients, and it can be a big factor. In fact, even the difference between including the “www” and not including it can have an impact on CTR. Amazing.

]]> By: James Archer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-221 James Archer Wed, 10 Sep 2008 00:11:48 +0000 http://www.convinceandconvert.com/?p=178#comment-221 I'm not sure I've ever been so happy to lose a contest. :-) My entry was one of the more sensationalistic ones (just for the heck of it), but I'm glad to see that the more stable entry took the lead. That seems like a continuation of the general trend *away* from the easy win as the public becomes increasingly media savvy. (Side note: I wonder how the URL at the bottom affected clickthroughs. I think people more more attention to that than we usually give them credit for.) I’m not sure I’ve ever been so happy to lose a contest. :-) My entry was one of the more sensationalistic ones (just for the heck of it), but I’m glad to see that the more stable entry took the lead. That seems like a continuation of the general trend *away* from the easy win as the public becomes increasingly media savvy.

(Side note: I wonder how the URL at the bottom affected clickthroughs. I think people more more attention to that than we usually give them credit for.)

]]> By: James Archer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-44684 James Archer Wed, 10 Sep 2008 00:11:00 +0000 http://www.convinceandconvert.com/?p=178#comment-44684 I'm not sure I've ever been so happy to lose a contest. :-) My entry was one of the more sensationalistic ones (just for the heck of it), but I'm glad to see that the more stable entry took the lead. That seems like a continuation of the general trend *away* from the easy win as the public becomes increasingly media savvy. (Side note: I wonder how the URL at the bottom affected clickthroughs. I think people more more attention to that than we usually give them credit for.) I’m not sure I’ve ever been so happy to lose a contest. :-) My entry was one of the more sensationalistic ones (just for the heck of it), but I’m glad to see that the more stable entry took the lead. That seems like a continuation of the general trend *away* from the easy win as the public becomes increasingly media savvy.

(Side note: I wonder how the URL at the bottom affected clickthroughs. I think people more more attention to that than we usually give them credit for.)

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-211 Jason Baer Mon, 08 Sep 2008 20:28:22 +0000 http://www.convinceandconvert.com/?p=178#comment-211 Congrats on your hard earned victory, Russ. If you want to go semi-nude video blog post, that's your call! Congrats on your hard earned victory, Russ. If you want to go semi-nude video blog post, that’s your call!

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-44683 Jason Baer Mon, 08 Sep 2008 20:28:00 +0000 http://www.convinceandconvert.com/?p=178#comment-44683 Congrats on your hard earned victory, Russ. If you want to go semi-nude video blog post, that's your call! Congrats on your hard earned victory, Russ. If you want to go semi-nude video blog post, that’s your call!

]]> By: Russ Hollmann http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-210 Russ Hollmann Mon, 08 Sep 2008 20:23:34 +0000 http://www.convinceandconvert.com/?p=178#comment-210 I've had success elsewhere with this format of "problem" AND "solution". I actually didn't even think of pro palin/anti palin at the time, just more in mind of searcher. Jason, you mentioned a chance to do a guest post for the winner - I was thinking of a Loren Feldman style video, sans shirt and all. simply saying that you either know your sh*& or you don't ;) I’ve had success elsewhere with this format of “problem” AND “solution”. I actually didn’t even think of pro palin/anti palin at the time, just more in mind of searcher.

Jason, you mentioned a chance to do a guest post for the winner – I was thinking of a Loren Feldman style video, sans shirt and all. simply saying that you either know your sh*& or you don’t ;)

]]> By: Russ Hollmann http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-44682 Russ Hollmann Mon, 08 Sep 2008 20:23:00 +0000 http://www.convinceandconvert.com/?p=178#comment-44682 I've had success elsewhere with this format of "problem" AND "solution". I actually didn't even think of pro palin/anti palin at the time, just more in mind of searcher. Jason, you mentioned a chance to do a guest post for the winner - I was thinking of a Loren Feldman style video, sans shirt and all. simply saying that you either know your sh*& or you don't ;) I’ve had success elsewhere with this format of “problem” AND “solution”. I actually didn’t even think of pro palin/anti palin at the time, just more in mind of searcher.

Jason, you mentioned a chance to do a guest post for the winner – I was thinking of a Loren Feldman style video, sans shirt and all. simply saying that you either know your sh*& or you don’t ;)

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-209 Jason Baer Mon, 08 Sep 2008 18:52:37 +0000 http://www.convinceandconvert.com/?p=178#comment-209 EKG - I suspect you're right about the non-biased nature of the winning ad. Average position for all ads was 1.7. Thanks for your comment. j EKG -

I suspect you’re right about the non-biased nature of the winning ad. Average position for all ads was 1.7. Thanks for your comment.
j

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