Comments on: 5 Memorable Lessons from my Sarah Palin PPC Campaign http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/ Social Media and Email Marketing Trends, Strategies and Consulting Tue, 06 Jan 2009 21:28:11 +0000 http://wordpress.org/?v=2.6.5 By: Sarah Palin Adwords contest results out « http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-225 Sarah Palin Adwords contest results out « Wed, 10 Sep 2008 14:02:01 +0000 http://www.convinceandconvert.com/?p=178#comment-225 [...] Jason Baer’s lessons learned. [...] [...] Jason Baer’s lessons learned. [...]

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-222 Jason Baer Wed, 10 Sep 2008 00:15:56 +0000 http://www.convinceandconvert.com/?p=178#comment-222 Indeed. I've regained a modicum of faith in people! I agree that URL made a difference. We've tested it for clients, and it can be a big factor. In fact, even the difference between including the "www" and not including it can have an impact on CTR. Amazing. Indeed. I’ve regained a modicum of faith in people!

I agree that URL made a difference. We’ve tested it for clients, and it can be a big factor. In fact, even the difference between including the “www” and not including it can have an impact on CTR. Amazing.

]]> By: James Archer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-221 James Archer Wed, 10 Sep 2008 00:11:48 +0000 http://www.convinceandconvert.com/?p=178#comment-221 I'm not sure I've ever been so happy to lose a contest. :-) My entry was one of the more sensationalistic ones (just for the heck of it), but I'm glad to see that the more stable entry took the lead. That seems like a continuation of the general trend *away* from the easy win as the public becomes increasingly media savvy. (Side note: I wonder how the URL at the bottom affected clickthroughs. I think people more more attention to that than we usually give them credit for.) I’m not sure I’ve ever been so happy to lose a contest. :-) My entry was one of the more sensationalistic ones (just for the heck of it), but I’m glad to see that the more stable entry took the lead. That seems like a continuation of the general trend *away* from the easy win as the public becomes increasingly media savvy.

(Side note: I wonder how the URL at the bottom affected clickthroughs. I think people more more attention to that than we usually give them credit for.)

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-211 Jason Baer Mon, 08 Sep 2008 20:28:22 +0000 http://www.convinceandconvert.com/?p=178#comment-211 Congrats on your hard earned victory, Russ. If you want to go semi-nude video blog post, that's your call! Congrats on your hard earned victory, Russ. If you want to go semi-nude video blog post, that’s your call!

]]> By: Russ Hollmann http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-210 Russ Hollmann Mon, 08 Sep 2008 20:23:34 +0000 http://www.convinceandconvert.com/?p=178#comment-210 I've had success elsewhere with this format of "problem" AND "solution". I actually didn't even think of pro palin/anti palin at the time, just more in mind of searcher. Jason, you mentioned a chance to do a guest post for the winner - I was thinking of a Loren Feldman style video, sans shirt and all. simply saying that you either know your sh*& or you don't ;) I’ve had success elsewhere with this format of “problem” AND “solution”. I actually didn’t even think of pro palin/anti palin at the time, just more in mind of searcher.

Jason, you mentioned a chance to do a guest post for the winner - I was thinking of a Loren Feldman style video, sans shirt and all. simply saying that you either know your sh*& or you don’t ;)

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-209 Jason Baer Mon, 08 Sep 2008 18:52:37 +0000 http://www.convinceandconvert.com/?p=178#comment-209 EKG - I suspect you're right about the non-biased nature of the winning ad. Average position for all ads was 1.7. Thanks for your comment. j EKG -

I suspect you’re right about the non-biased nature of the winning ad. Average position for all ads was 1.7. Thanks for your comment.
j

]]> By: EKG http://www.convinceandconvert.com/search-marketing-advice/5-memorable-lessons-from-my-sarah-palin-ppc-campaign/#comment-208 EKG Mon, 08 Sep 2008 18:39:48 +0000 http://www.convinceandconvert.com/?p=178#comment-208 I think your 3rd point might be the biggest thing here. The add with the highest CTR is also the only non-biased sounding ad. This would indicate to people searching for information that the content also won't be biased. There is so much mud slinging that goes on with the elections it's nice to just get the facts. When it comes to campaign ads Google also specifically states that they don't want any hateful or negative ads up, which is probably why those pro palin ads were served more than the negative ones. I'm curious also, did these ads average at the same positions? I think your 3rd point might be the biggest thing here. The add with the highest CTR is also the only non-biased sounding ad. This would indicate to people searching for information that the content also won’t be biased. There is so much mud slinging that goes on with the elections it’s nice to just get the facts.

When it comes to campaign ads Google also specifically states that they don’t want any hateful or negative ads up, which is probably why those pro palin ads were served more than the negative ones.

I’m curious also, did these ads average at the same positions?

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