5 Search and Social Trends for 2011

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I like your #3 - can you talk more about that push/pull. I haven't seen that said this way before.

I think you're right. Especially with number 1. I've watched this whole thing evolve (as I'm sure you of all people have as well), and what I see is companies that don't know this, that need to know this. We're here talking about it on the net, some companies are implementing it but some are still stuck in dinosaur land!

At any rate, I'm totally aligned with what you're saying here. Great stuff.

Great post Jay! Social Marketing is often misjudged as platform for getting direct business, it should be used and pursued as a medium to generate awareness. coz when some one tries to use it merely for the purpose of generating business, the efforts are spammy and irrelevant (sometimes)

Very nice article. Clear, quick and to the point. I haven't used Hubspot software yet but it seems like they have the best platform for measuring and optimizing all your online marketing. Love the simple idea you pose about the password of the day. Very simple, trackable and easy to implement.

I see these Five things as the '5 Must Adapt strategies for all online business marketing methods'. Great content!

I like #2, the key being "good" content. For quite a while now, I think many people in business and in general held the belief that writing is easy, that pretty much anyone can do it. Yes, we all learned it in elementary school, but creating content that hits the mark with readers is not a skill everyone has by a long shot. I also agree with the other comment that hopefully this need for strong content creation skills will be recognized and that those who actually can supply it will find more work along with respectable pay for that work.

#4 Measurement: basically you are just taking standard DR (direct response) techniques to measure. Fine, but I am tried of seeing "new ideas" for social media which are just natural pick-ups from traditional ways of doing things. Social media is just another outlet; not a whole new ballgame.

The statement "social media is a skill not a job" just hit me as one of those epiphany moments. All are fantastic points, but that one is really hitting the tuning fork with me. Thanks for the post!

Thanks, Jay. Good points and I think you're on target with all of them. I do think that for #5, while operations may be decentralized, organizations are going to find the need to monitor and coordinate. If not this year, then next, businesses are going to find the need to help and educate social employees about brand messaging. Also, finding ways to close the loop and align what the marketing side is doing with what the service side is doing, to ensure a good customer experience.

I agree with you on #1 and #2, and it's great news for all those unemployed writers and journalists out there! I think we're going to see businesses having to really focus on who their social audiences are and providing targeted information to those niches, in order to differentiate themselves from all the other content marketers out there, and really provide value to their audiences.

Thanks for spreading the word about the symbiotic relationship between search and social as well as the true purpose in content marketing. I believe social is already a skill which requires many talents and much ability. There is a painful lack of skill today and it is growing as the need for social grows.

Numbers 1 and 4 ring true the most for me, but they're all good points, and likely realities in the future of social media marketing. Online publishing is becoming possible for anyone with a relevant opinion, and the process of creating content is closely tied to developing any sort of marketing momentum. Increasingly, what that also requires is that people are not only involved, but know how to get their message to the right people and keep their attention.