YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Agency Promotion 10  |  Add Yours

Agency Advantage Tools #1 – Website Grader

Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools.

There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing actual marketing to keep up on this flood of innovation.

So, here at Convince & Convert, we’ll do the work for you. We’ll scour the Web to find the tools that are worth adoption at agencies.

Website Grader – Search Optimization Success Snapshot

Today’s tool is Website Grader. This exceptionally easy-to-use Web site shows you in an instant how your site, your clients’ sites, and/or your competitors are doing with regard to search engine optimization.

Website Grader is owned by Hubspot, an integrated, Web-based suite of tools for search, blogging, social media, content management, and competitor analysis. We’ll review the full Hubspot offering in a future edition of Tools You Can Use.

Website Grader takes information that has been in demand for years (number of links, page rank, metadata, etc.) and presents it in a very clean, easy-to-understand format. There have been a number of sites that provide portions of this data, but none with the savvy interface and non-SEO-professional tone.

You just enter your Web site’s URL, enter the address of competitors if desired, provide an email address (if you want a printable report), and click “Generate Report”. That’s it.

web marketing seo tools score 1 300x196 Agency Advantage Tools #1 Website Grader

Analysis take about 30 seconds.

The resulting report provides information on 23 data points across four categories:

 

  • On-Page SEO
  • Off-Page SEO
  • Blogosphere
  • Social MediaSphere
  • Conversion
  • Competitive Intelligence
All of the data presented is interesting, with some of it quite useful. For example, inbound link count, alt image tag assessment, and keyword grader are useful measures. Being alerted to the fact that this site doesn’t have a contact form is less useful. Clearly, we are already aware that we (purposefully) don’t have a form on Convince & Convert. 

While the scoring system is no doubt arbitrary and subjective, Website Grader does provide a summary score (on a 100 point scale) of how each site is doing. Convince & Convert gets just a 59 for now, as the newness of the site and subsequent lack of Google Page Rank and other key metrics no doubt hurts our score. 

web marketing seo tools score 2 300x259 Agency Advantage Tools #1 Website Grader
While Website Grader might provide data that is mostly already known by studious professional SEO types, for agencies that are analyzing their own sites or client sites, it’s an extremely powerful tool that we wholeheartedly endorse. The fact that Website Grader provides recommended improvements for almost every data point is a real plus, making this a key Agency Advantage Tool and one that deserves an immediate bookmark (you can actually bookmark your specific report, so you can check back on your progress every couple weeks).

Leave a comment and let us know your Website Grader score. 

 

 

pf button both Agency Advantage Tools #1 Website Grader
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

Join 21,000 of your peers

Receive "One Social Thing" our daily email with a single, important social media or content marketing topic. Plus, as a free gift, get our ebook on how to measure content marketing.

Genesis Theme Framework

Convince & Convert Runs on
the Genesis Framework

The Genesis Framework, which powers this site, offers a huge selection of amazing designs which can change the way your site looks. They are easy to customize and include layout options as well as custom widgets, so get Genesis now!

  • http://twitter.com/andismit/status/866561041 Andrew Smith

    Google Shared: Agency Advantage Tools #1 – Website Grader: Welcome to Agency Advantage Too.. http://tinyurl.com/5z6zsv

  • http://www.fuelingnewbusiness.com Michael

    This is a great tool. I’ve already used it to evaluate my own Web and blog sites and passed it on to all of my client agencies. Thanks for sharing.

  • http://www.dirtychook.com/ Chrisile from media agency

    this is a great help/tool for all the seo agents. i’d luv to try this as soon as possible

  • http://www.dirtychook.com Chrisile from media agency

    this is a great help/tool for all the seo agents. i’d luv to try this as soon as possible

  • http://www.fuelingnewbusiness.com/ Michael

    This is a great tool. I've already used it to evaluate my own Web and blog sites and passed it on to all of my client agencies. Thanks for sharing.

  • ericafiller02

    Cool Web Tools, Part 1 …. of the communities they post to and simply take advantage of free sites like Linkatopia. …

  • ericafiller02

    Cool Web Tools, Part 1 …. of the communities they post to and simply take advantage of free sites like Linkatopia. …

  • ericafiller02

    Cool Web Tools, Part 1 …. of the communities they post to and simply take advantage of free sites like Linkatopia. …

  • ericafiller02

    Cool Web Tools, Part 1 …. of the communities they post to and simply take advantage of free sites like Linkatopia. …

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.