Agency Advantage Tools #1 – Website Grader

Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools.

There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing actual marketing to keep up on this flood of innovation.

So, here at Convince & Convert, we’ll do the work for you. We’ll scour the Web to find the tools that are worth adoption at agencies.

Website Grader – Search Optimization Success Snapshot

Today’s tool is Website Grader. This exceptionally easy-to-use Web site shows you in an instant how your site, your clients’ sites, and/or your competitors are doing with regard to search engine optimization.

Website Grader is owned by Hubspot, an integrated, Web-based suite of tools for search, blogging, social media, content management, and competitor analysis. We’ll review the full Hubspot offering in a future edition of Tools You Can Use.

Website Grader takes information that has been in demand for years (number of links, page rank, metadata, etc.) and presents it in a very clean, easy-to-understand format. There have been a number of sites that provide portions of this data, but none with the savvy interface and non-SEO-professional tone.

You just enter your Web site’s URL, enter the address of competitors if desired, provide an email address (if you want a printable report), and click “Generate Report”. That’s it.

Analysis take about 30 seconds.

The resulting report provides information on 23 data points across four categories:

• On-Page SEO
• Off-Page SEO
• Blogosphere
• Social MediaSphere
• Conversion
• Competitive Intelligence