Comments on: Google to Show Search Volume – Another Blow to Agencies http://www.convinceandconvert.com/search-marketing-advice/google-to-show-search-volume-another-blow-to-agencies/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian Renner http://www.convinceandconvert.com/search-marketing-advice/google-to-show-search-volume-another-blow-to-agencies/#comment-33 Brian Renner Wed, 23 Jul 2008 16:51:27 +0000 http://www.convinceandconvert.com/?p=98#comment-33 Great point at the end with regards to turning a possible loss of competitive advantage into an opportunity. I'm a firm believer in transparency at all costs...even the loss of a client. If a client thinks they can do what we do in addition to running their business then let them try...chances are they'll quickly realize exactly what they were paying for. That's why it's important to be transparent up front...possibly even tout the fact that they can now see what we see and perhaps aid in the keyword research/discovery process since they may know terms we would never think of for their industry. Then you become a partner as opposed to a vendor. Great point at the end with regards to turning a possible loss of competitive advantage into an opportunity. I’m a firm believer in transparency at all costs…even the loss of a client. If a client thinks they can do what we do in addition to running their business then let them try…chances are they’ll quickly realize exactly what they were paying for.

That’s why it’s important to be transparent up front…possibly even tout the fact that they can now see what we see and perhaps aid in the keyword research/discovery process since they may know terms we would never think of for their industry. Then you become a partner as opposed to a vendor.

]]> By: Brian Renner http://www.convinceandconvert.com/search-marketing-advice/google-to-show-search-volume-another-blow-to-agencies/#comment-44602 Brian Renner Wed, 23 Jul 2008 16:51:00 +0000 http://www.convinceandconvert.com/?p=98#comment-44602 Great point at the end with regards to turning a possible loss of competitive advantage into an opportunity. I'm a firm believer in transparency at all costs...even the loss of a client. If a client thinks they can do what we do in addition to running their business then let them try...chances are they'll quickly realize exactly what they were paying for. That's why it's important to be transparent up front...possibly even tout the fact that they can now see what we see and perhaps aid in the keyword research/discovery process since they may know terms we would never think of for their industry. Then you become a partner as opposed to a vendor. Great point at the end with regards to turning a possible loss of competitive advantage into an opportunity. I’m a firm believer in transparency at all costs…even the loss of a client. If a client thinks they can do what we do in addition to running their business then let them try…chances are they’ll quickly realize exactly what they were paying for.

That’s why it’s important to be transparent up front…possibly even tout the fact that they can now see what we see and perhaps aid in the keyword research/discovery process since they may know terms we would never think of for their industry. Then you become a partner as opposed to a vendor.

]]> By: Google Keyword Tool Now Shows Search Volume | DailyPPCTips.com http://www.convinceandconvert.com/search-marketing-advice/google-to-show-search-volume-another-blow-to-agencies/#comment-32 Google Keyword Tool Now Shows Search Volume | DailyPPCTips.com Wed, 23 Jul 2008 16:47:23 +0000 http://www.convinceandconvert.com/?p=98#comment-32 [...] Jason Baer makes a good point that this means digital agencies and online marketing consultants can’t rely solely on their “secret toolbelt” in order to charge clients for their services.  That means we now have to *gasp* provide valuable services to clients in order to help grow their business. [...] [...] Jason Baer makes a good point that this means digital agencies and online marketing consultants can’t rely solely on their “secret toolbelt” in order to charge clients for their services.  That means we now have to *gasp* provide valuable services to clients in order to help grow their business. [...]

]]> By: Andrew Smith http://www.convinceandconvert.com/search-marketing-advice/google-to-show-search-volume-another-blow-to-agencies/#comment-12819 Andrew Smith Wed, 16 Jul 2008 13:12:52 +0000 http://www.convinceandconvert.com/?p=98#comment-12819 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Google Shared: Google to Show Search Volume - Another Blow to Agencies: In a LOOOOONG over.. http://tinyurl.com/5nbrqm</span></span> Google Shared: Google to Show Search Volume – Another Blow to Agencies: In a LOOOOONG over.. http://tinyurl.com/5nbrqm

]]> By: Andrew Bruce Smith http://www.convinceandconvert.com/search-marketing-advice/google-to-show-search-volume-another-blow-to-agencies/#comment-34236 Andrew Bruce Smith Wed, 16 Jul 2008 13:12:52 +0000 http://www.convinceandconvert.com/?p=98#comment-34236 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Google Shared: Google to Show Search Volume - Another Blow to Agencies: In a LOOOOONG over.. http://tinyurl.com/5nbrqm</span></span> Google Shared: Google to Show Search Volume – Another Blow to Agencies: In a LOOOOONG over.. http://tinyurl.com/5nbrqm

]]> By: jaybaer http://www.convinceandconvert.com/search-marketing-advice/google-to-show-search-volume-another-blow-to-agencies/#comment-20 jaybaer Tue, 15 Jul 2008 18:35:32 +0000 http://www.convinceandconvert.com/?p=98#comment-20 Tyson how do you see intermediation happening in photography? Availability of pro-sumer tools? Tyson how do you see intermediation happening in photography? Availability of pro-sumer tools?

]]> By: jaybaer http://www.convinceandconvert.com/search-marketing-advice/google-to-show-search-volume-another-blow-to-agencies/#comment-44601 jaybaer Tue, 15 Jul 2008 18:35:00 +0000 http://www.convinceandconvert.com/?p=98#comment-44601 Tyson how do you see intermediation happening in photography? Availability of pro-sumer tools? Tyson how do you see intermediation happening in photography? Availability of pro-sumer tools?

]]> By: tysoncrosbie http://www.convinceandconvert.com/search-marketing-advice/google-to-show-search-volume-another-blow-to-agencies/#comment-19 tysoncrosbie Tue, 15 Jul 2008 17:58:27 +0000 http://www.convinceandconvert.com/?p=98#comment-19 Great analysis. This is a reality that is coming for a lot of industries, including mine. I am hoping to position myself for the change. Great analysis. This is a reality that is coming for a lot of industries, including mine. I am hoping to position myself for the change.

]]> By: tysoncrosbie http://www.convinceandconvert.com/search-marketing-advice/google-to-show-search-volume-another-blow-to-agencies/#comment-44600 tysoncrosbie Tue, 15 Jul 2008 17:58:00 +0000 http://www.convinceandconvert.com/?p=98#comment-44600 Great analysis. This is a reality that is coming for a lot of industries, including mine. I am hoping to position myself for the change. Great analysis. This is a reality that is coming for a lot of industries, including mine. I am hoping to position myself for the change.

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