Comments on: Why PPC is about to skyrocket – and then CRASH http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: James http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/#comment-436 James Mon, 20 Oct 2008 20:59:17 +0000 http://www.convinceandconvert.com/?p=232#comment-436 @jason I would tell you more about the targeting technology but then, well you know, I would have to ... DM me at @jhipkin with a phone number and I will tell you what I can. @jason I would tell you more about the targeting technology but then, well you know, I would have to …

DM me at @jhipkin with a phone number and I will tell you what I can.

]]> By: James http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/#comment-44908 James Mon, 20 Oct 2008 20:59:00 +0000 http://www.convinceandconvert.com/?p=232#comment-44908 @jason I would tell you more about the targeting technology but then, well you know, I would have to ... DM me at @jhipkin with a phone number and I will tell you what I can. @jason I would tell you more about the targeting technology but then, well you know, I would have to …

DM me at @jhipkin with a phone number and I will tell you what I can.

]]> By: Are We In a Social Media Recession? : Social Media Innovation http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/#comment-420 Are We In a Social Media Recession? : Social Media Innovation Fri, 17 Oct 2008 13:12:15 +0000 http://www.convinceandconvert.com/?p=232#comment-420 [...] more recently.  Even if ad sales did in fact show consistent growth over the entire quarter, some have argued convincingly that this is exactly the trend we should be expecting — right before a PPC advertising [...] [...] more recently.  Even if ad sales did in fact show consistent growth over the entire quarter, some have argued convincingly that this is exactly the trend we should be expecting — right before a PPC advertising [...]

]]> By: Jamie Scheu http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/#comment-13917 Jamie Scheu Wed, 15 Oct 2008 02:49:12 +0000 http://www.convinceandconvert.com/?p=232#comment-13917 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Convince and Convert predicts PPC is going to go through an accelerated bubble and then crash in the next 4 months http://cli.gs/eS171u</span></span> Convince and Convert predicts PPC is going to go through an accelerated bubble and then crash in the next 4 months http://cli.gs/eS171u

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/#comment-398 Jason Baer Wed, 15 Oct 2008 01:38:56 +0000 http://www.convinceandconvert.com/?p=232#comment-398 Soniac -- Really good point about display driving search. I wrote a post here about online media (mostly search) fulfilling demand, but traditional media creating it. You're spot on. Thanks for the comment, j Soniac –

Really good point about display driving search. I wrote a post here about online media (mostly search) fulfilling demand, but traditional media creating it.

You’re spot on.

Thanks for the comment,
j

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/#comment-44907 Jason Baer Wed, 15 Oct 2008 01:38:00 +0000 http://www.convinceandconvert.com/?p=232#comment-44907 Soniac -- Really good point about display driving search. I wrote a post here about online media (mostly search) fulfilling demand, but traditional media creating it. You're spot on. Thanks for the comment, j Soniac –

Really good point about display driving search. I wrote a post here about online media (mostly search) fulfilling demand, but traditional media creating it.

You’re spot on.

Thanks for the comment,
j

]]> By: Soniac http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/#comment-397 Soniac Wed, 15 Oct 2008 01:32:26 +0000 http://www.convinceandconvert.com/?p=232#comment-397 Great post Jason! I'm in agreement with James on the shift back to display but I think I'm more optimistic on the future of PPC. I think advertisers have really started to invest in better tools for analytics (and will continue to do so). These tools have revealed reams of data in favour of branding online and the "latency effect" (view thrus). Lengthening campaign analysis by even just one month after the media activity has stopped, shows delayed effects from display and significantly drives down the overall CPA. Display media has been getting a bad rap since day one when in reality, just like every other medium, generating brand awareness is stage one to entering consumers into the purchase cycle and I wish advertisers would take a deep breath and balance their spending accordingly. A display revival would be good news for search as in some cases, display media actually drives keyword searches (lifting inventory levels). Thanks again for the great post! Great post Jason!

I’m in agreement with James on the shift back to display but I think I’m more optimistic on the future of PPC.

I think advertisers have really started to invest in better tools for analytics (and will continue to do so). These tools have revealed reams of data in favour of branding online and the “latency effect” (view thrus). Lengthening campaign analysis by even just one month after the media activity has stopped, shows delayed effects from display and significantly drives down the overall CPA.

Display media has been getting a bad rap since day one when in reality, just like every other medium, generating brand awareness is stage one to entering consumers into the purchase cycle and I wish advertisers would take a deep breath and balance their spending accordingly.

A display revival would be good news for search as in some cases, display media actually drives keyword searches (lifting inventory levels).

Thanks again for the great post!

]]> By: Soniac http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/#comment-44906 Soniac Wed, 15 Oct 2008 01:32:00 +0000 http://www.convinceandconvert.com/?p=232#comment-44906 Great post Jason! I'm in agreement with James on the shift back to display but I think I'm more optimistic on the future of PPC. I think advertisers have really started to invest in better tools for analytics (and will continue to do so). These tools have revealed reams of data in favour of branding online and the "latency effect" (view thrus). Lengthening campaign analysis by even just one month after the media activity has stopped, shows delayed effects from display and significantly drives down the overall CPA. Display media has been getting a bad rap since day one when in reality, just like every other medium, generating brand awareness is stage one to entering consumers into the purchase cycle and I wish advertisers would take a deep breath and balance their spending accordingly. A display revival would be good news for search as in some cases, display media actually drives keyword searches (lifting inventory levels). Thanks again for the great post! Great post Jason!

I’m in agreement with James on the shift back to display but I think I’m more optimistic on the future of PPC.

I think advertisers have really started to invest in better tools for analytics (and will continue to do so). These tools have revealed reams of data in favour of branding online and the “latency effect” (view thrus). Lengthening campaign analysis by even just one month after the media activity has stopped, shows delayed effects from display and significantly drives down the overall CPA.

Display media has been getting a bad rap since day one when in reality, just like every other medium, generating brand awareness is stage one to entering consumers into the purchase cycle and I wish advertisers would take a deep breath and balance their spending accordingly.

A display revival would be good news for search as in some cases, display media actually drives keyword searches (lifting inventory levels).

Thanks again for the great post!

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/#comment-395 Jason Baer Tue, 14 Oct 2008 23:31:38 +0000 http://www.convinceandconvert.com/?p=232#comment-395 James. Really interesting on the targeting for display. Tell me more! James. Really interesting on the targeting for display. Tell me more!

]]> By: Jason Baer http://www.convinceandconvert.com/search-marketing-advice/why-ppc-is-about-to-skyrocket-and-then-crash/#comment-44905 Jason Baer Tue, 14 Oct 2008 23:31:00 +0000 http://www.convinceandconvert.com/?p=232#comment-44905 James. Really interesting on the targeting for display. Tell me more! James. Really interesting on the targeting for display. Tell me more!

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