Are You Man Enough to Write a Great PPC Ad About a Woman VP?
I’m using the puzzling choice of Sarah Palin as McCain’s VP pick to engage in a crowd-sourced search marketing experiment. Namely, who among you can write the most effective Google PPC ad featuring her?
The winner will receive $200 cash from the gilded vaults of Convince & Convert, as well as big-time bragging rights throughout Twitter, the Blogosphere, and maybe even among real people.
The Rules
- Enter this scintillating contest by adding your best effort to the Comments of this post (see below).
- One entry per person please. Honor system.
- All entries are due by 6pm Pacific, 9pm Eastern time on Monday, September 1. This gives you something to do over your Labor Day weekend.
- The top 4 semi-finalists will be selected by me. I may throw open voting on Twitter if we have some close calls.
- I will create and launch a PPC campaign on Google next week and will run the semi-finalists as an A/B/C/D test. Bid amounts will be the same for all ads, etc. Search terms will be “Sarah Palin” and “Palin” – broad match
- The winning ad will be the one with the highest average click through rate, and will be announced next Friday-ish, September 6.
- Winner will receive $200 cash, check, or PayPal from me, and the opportunity to write a guest post on Convince & Convert about their winning technique.
Remember…
Google Adwords allows 25 characters (including spaces and punctuation) in the headline, and 35 characters for each of the two body copy lines. Please format your entry as:
Headline
Line 1
Line 2
…in the comments section. Don’t worry about a URL. I’ll make something up.
It’s Sarah, not Sara.
