Smarketing is the harmonious alignment of sales and marketing teams. A 5 step process for doing it right and reaping revenue rewards
Since social data analysis has become a mainstream business practice, the actions we take with that data have become more crucial than ever.
As Millennials begin to dominate the workforce, traditional business values begin to change. What new values will take precedence?
Smart companies rarely act like companies. Instead, they operate as real people, united by a common cause under the umbrella and auspices of the collective. An amazing case study from Jay Baer shows this principle in action.
A smart competitor campaign can help you reach potential customers looking for alternatives without pointing the finger at your competitors.
Clearly, having to choose between giving up your work or personal life is an unfair decision. Yet it’s an unfortunate reality that many employees around the world are faced with. How can we avoid making the choice and create happier working and personal lives for ourselves and our employees?
If your employee isn’t your biggest advocate, you have an HR problem, not a social media problem. It’s time to start hiring, training, and retaining based on cultural fit to make sure the people inside your company embody the strategic and marketing goals of the organization.
You may be making sales that you’re not even aware of as a result of your positive relationships and social media recommendations. These are called “invisible sales,” and there are three different types of people that can help you get them.
The best way to turn a battleship is with many small maneuvers. Jay Baer talks about the value of internal pilot programs in this blog post about internal marketing approvals.
How to work with your employees to make them your best social media advocates. Includes downloadable slides from Jay Baer.
The social industry should be ashamed of itself: Failed promise. Failed mission. #Fail. We must save ourselves — now. Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “The Facebook Imperative.” It was a manifesto that urged enterprises to tap into the power of social media so that employees could more […]
Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. I have seen business change and lived through many of its ups and downs for many years. My first book, Smart Business, Social Business was my eyewitness account of living through […]