Career Paths and Top Tips from 27 Big Company Social Media Professionals

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It’s Opening Day of baseball season, so what better time to launch the first-ever Social Pros All-Stars baseball cards? See directly (and download) on Slideshare here What Is This All About? For more than two years, each week I’ve recorded an episode of the Social Pros podcast, where my co-hosts and I interview a social […]

Social Business

Where Most Got Social Business All Wrong, Including Me

media-company

Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. I have seen business change and lived through many of its ups and downs for many years. My first book, Smart Business, Social Business was my eyewitness account of living through […]

Social Business, Social Media Strategy, Social Media Staffing and Operations

How Social Media and Smartphones Breed a Petri Dish of Negativity

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It’s time to recalibrate your expectations about customer complaints. 57% of Americans will have a smartphone this year, meaning that the majority of your customers (and in some industries, the vast majority) now possess two things, at all times, in their pants: Access to almost the entirety of the world’s knowledge Several different mechanisms to […]