If your employee isn’t your biggest advocate, you have an HR problem, not a social media problem. It’s time to start hiring, training, and retaining based on cultural fit to make sure the people inside your company embody the strategic and marketing goals of the organization.
You may be making sales that you’re not even aware of as a result of your positive relationships and social media recommendations. These are called “invisible sales,” and there are three different types of people that can help you get them.
The best way to turn a battleship is with many small maneuvers. Jay Baer talks about the value of internal pilot programs in this blog post about internal marketing approvals.