Social Business

Would You Rather Give Up Your Work Life or Your Personal Life?

Clearly, having to choose between giving up your work or personal life is an unfair decision. Yet it’s an unfortunate reality that many employees around the world are faced with.

We spend hours commuting to and from offices, we work nights, we give up weekends to finish up projects, and we use vacation time as a form of “catch up.”

However, in today’s world of flexible work environments, collaboration platforms, new management approaches, and the like, should we have to choose between work and life? Considering that today, we spend more time working than doing anything else in our lives, this is NOT what the future of work is all about.

Whether you call it work-life balance or work-life integration, the reality that we are seeing is a merging of everything into a single experience that is just called life.

If you are in the social media (or digital marketing) space then consider yourself to be one of the fortunate ones. Recently, a study was done which explored the best jobs for work-life balance. Out of the 20 best jobs, “social media manager” was tied for second along with: data scientist, SEO specialist, tour guide, and life guard.

The reasoning is that social media managers have the unique opportunity and flexibility to rely on technology to get their jobs done regardless of where they are or when they work. However, not everyone sees these benefits.

Harris Interactive recently released a few interesting statistics from a poll they conducted. According to Harris:

“The vast majority of Americans (89%) feel employers should try to offer workers flexibility to meet their families’ needs, so long as the work gets done, signaling a strong sentiment in favor of the concept of flexible workplaces. What’s more, over half (52%) of U.S. workers (not including those self-employed) – and nearly six in ten working parents (58%) – feel they could do their job better if they were allowed a more flexible work schedule. Similarly, 43% of workers and 46% of working parents say they could do their job better if they were allowed a more consistent and/or predictable schedule.”

Another study conducted by Randstad found that:

“42 percent of employees feel obligated to check in with work while on vacation and more than a quarter (26%) feel guilty using all of their allotted vacation time. … 67 percent of workers report feeling more productive after returning from vacation… research shows 45 percent of workers feel obligated to respond to email after hours, and 47 percent feel guilty if they don’t work (either on site or from home) when sick.”

When you add this to the fact that only 13% of employees around the world are engaged in their jobs, you start get a pretty bleak picture of what our work lives have become.

Whether you are a social media manager, marketing professional, customer service representative, or product manager, there are a few things that everyone and every company can do to make things easier.

Here are three things that need to be adopted and understood:

Flexible Work Environments

In a Forbes article I wrote a few months called the 8 Indisputable Reasons Why We Don’t Need Offices, the key to healthy flexible work environments involves giving employees a choice for when and how they want to work. In turn, employees need to be accountable for producing timely and quality work.

The notion of having to work 9-5 in a cubicle is outdated. Most of the social media and content managers that I know work from home, co-working locations, or cafes. Their hours are all over the map provided that they can get their jobs done.

Connectivity is Not Availability

With email and collaborative technologies running rampant, it’s very easy to always stay connected. It’s no wonder that one of the things we do when we first wake up is check our emails or social media (and the same is true before going to bed). We can stay connected in the city, in a cab, in an airport, or in a remote village somewhere in China.

However, just because we are connected doesn’t mean we need to be available. For you social media managers (or social media addicts) out there this especially applies to you!

Creating what I like to call “social service level agreements” on company profile pages is a great way to facilitate this. This “agreement,” which can on a Twitter page, Facebook page, etc. basically tells your customers the hours when social channels are being monitored, how long customers can typically expect for a response, and what types of responses are going to be responded to. For emergencies, most social monitoring solutions today allow you to set up alerts and notifications to warn you when a trend in negative feedback starts to bubble up.

But the key here is to remember to disconnect. It’s a conscientious decision that we need to make and stick to. It’s okay for us to not be available all of the time.

Manage Expectations

Managing expectations is up to both employers and employees. As an employer you need to be respectful of your employees’ time. This means no meetings at 6am or 7pm.

It’s understandable that the occasional off-hour meeting might take place, but this should by no means be a regular occurrence. Employees need to me comfortable with saying no as well. This means being able to push back against things that interfere with your personal life.

Open dialogues are always ideal even if they feel uncomfortable at first.

At the end of the day, we shouldn’t have to choose between our professional lives and our families. We should be able to make both work.

What other tips do you have for keeping a balance between your personal and professional life?

Editor’s Note: If you buy a HARDCOVER copy of Jacob’s book within the next 72 hours he will also give you:

  • Ebook: Hire Fast & Build Things: How to recruit and manage a top-notch team of distributed engineers
  • 20 Quotes to Challenge Convention Around the Future of Work
  • The original book outline which is very different than the finished product
  • An actual proposal template from a publisher
  • Seven versions of the original book cover
  • The document Jacob sent out to companies and executives to help secure their endorsements and features!
  • Official Guide to “The Future of Work”
  • Things You Need to Know About Writing a Book That Nobody Else Will Tell You!
  • Proposal guidelines and helpful tips for your book proposal from Wiley

Jacob will be sending all of these things out within a few days, please email him a screenshot of your receipt or proof or purchase at [email protected].

  • http://phylliskhare.com/ Phyllis Khare

    Very nice article Jacob. I live in this world and you nailed the experience social media managers have daily. We talk a lot about managing expectations and communication in an always-on world. I shared this with my Social Media Managers School students and grads on FB and G+, I’m also checking out your book (I’m a two-time Wiley author – we have a support group…).

  • https://plus.google.com/u/1/+ChristinaFrembling3125/posts Christina Frembling

    Great article Jacob! As a Local SEO project manager and busy Mom of two teenagers having a collaborative work/life or rather “life” balance is very important to me. Your article is spot on and I agree that employers should learn to embrace the flexible work environment. Sometimes I do my best work after 10PM and being in the office doesn’t always work. As a single Mom my brain is in 10,000 different places throughout the day. The ability to work from home and run 5 loads of laundry at the same time definitely takes a huge weight off my shoulders. I will definitely share this with my peers and friends on FB and G+. Checkout out your book as well. Thanks for the article!