Social Media and Email Consulting

Social Media Training and Consulting

It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. Your customers and prospects are talking about you online. Your company needs to be part of that conversation. Today. Online is where many people do their talking, so that’s where you need to be.

Not sure that social media is important? 38 million people watch American Idol. But there are 184 million MySpace users. 

The 2 Keys to Social Media Success

1. Have a strategy. What are you trying to accomplish with social media? I believe social media is a much better customer loyalty and retention tool than it is a customer acquisition tool. But, you can grow your brand using social media as well. Either way, establishing a clear plan for what you’re doing, why, and how to measure that success is critical. 

I help companies and PR firms set that strategy and stay on course. 

2. Be part of the community. Social media is about connections, relevancy, and 1:1 communication. It’s not about home runs, it’s about base hits. And it can definitely be confusing. All the Facebook, Myspace, Twitter, UStream, Flickr, Youtube, widgets, etc. etc. etc. out there can be overwhelming.

I conduct hands-on, 5-6 hour, comprehensive social media training workshops for in-house marketing teams and public relations firms to show you the specifics of HOW to do social media right. 

Why Email is Critical to Your Success

Getting repeat business from your current and former customers is the most direct line to profitability. Email marketing isn’t new, but technology gains have provided the ability to send hyper-personalized, relevant communication that gets results. 

Using sound email strategy and advanced testing and optimization techniques, I help brands dramatically improve the effectiveness of their email programs. Email returns $45.65 for every dollar spent on it - that’s incredible ROI.

But consumer cynicism about email is rightfully high. I help you get from “batch and blast” to 1:1 email using triggers, automatically generated content, personalized coupons, and other techniques.

 

Can I help you with your social media and email marketing?

(602) 616-1895

jason at convince and convert dot com