I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media (tweet this). It’s nice to have a new example of this principle in practice. Justin Johnson is a candidate for City Council in Phoenix. He [...]
The 2 Most Important Words in Marketing are What If
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account. Crisis = Danger + Opportunity It’s widely believed (although perhaps inaccurately) that the Chinese symbol for “crisis” [...]
How Turkish Airlines United International Fans [Infographic]
These days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. One of the companies doing [...]
Using Creative Interactivity to Generate Facebook Results
What do you think of when I say “Facebook marketing”? You are probably thinking “coupons”, “promotions”, “product launch”, or even “contests”. Brands are well aware of the interest of the largest social network and its functions for promoting and creating an enthusiastic following. But Facebook is not only the El Dorado for “commercial” brands, it [...]
Social Media Stunts Do More Harm Than Good
We don’t love companies, we tolerate them. Only 48% of Americans trust business, according to the most recent Edelman Trust Barometer. Especially in this social media age, where corporations’ missives are displayed cheek to jowl with those of our family and friends, it’s easy to think of business involvement in social as a necessary evil [...]
Social Media Case Study: Walmart’s Fight Hunger Contest
Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. You can’t always see it and many don’t talk about it, but hunger is a daily, global struggle. [...]
Are You Worthy of Social Media? The 2 Types of Talk Triggers
The single most important element of your social media program is making your company worthy of discussion. We don’t tweet meh. We don’t upload blah to Facebook. We use social media to express feelings that are at the opposing poles of fascination and frustration. So why do so many companies toe the line of average, [...]
Klout, the Super Bowl, and Our Addiction to Shooting the Messenger
Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee, Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not [...]
The Awesome Power of Family in Social Media Storytelling
In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. And as you sit down to whatever celebration you embrace, think about the videos below and what they evoke within you. But first, remember that the goal isn’t to be good at social media. The goal [...]
Our Dangerous Addiction to Social Media Case Studies
The two most important words in social media should be “so what?” As Tom Webster eloquently put it in his recent Blogworld keynote, when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Tom was referring to data-dredging [...]
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