In celebration of National Pride Month, Grey Poupon is generating conversation and debate around its simple yet powerful reinvention of a classic ad on the brand’s Facebook page. A nod to the famous Grey Poupon commercial “Pardon Me” from 1981, the Facebook post features an image of two men holding hands across two cars with the copy, “Spread good taste.”
The copy for the post says, “June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season.” Originally posted on Monday, June 24, Grey Poupon’s post had over 19,000 “Likes,” 3,000+ “Shares,” and 1,800+ comments in a 24-hour timeframe. Dig through the post comments and it’s clear that the image and stance have struck a chord with people.
What do you think of Grey Poupon’s post?