Happy Halloween! In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats. From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor!
Petco’s Make A Scene Halloween Photo Contest
According to an Infographic by HalloweenCostumes.com, Americans are expected to spend as much as $300 million dollars on pet costumes. Seems crazy, right? Maybe not, especially after looking at the entries to Petco’s adorable “Make A Scene” Halloween Photo Contest, where fans were encouraged to share a photo of their pet dressed up for Halloween through October 30th for a chance to win a $25,000 cash prize, or Petco gift cards. Sure, the prize is amazing, but the 800+ photo entries displayed on the company’s Facebook tab showcase that there’s definitely a market to share and celebrate pet Halloween costumes. The company also hosted “The Most Bootiful of All Pet Costume Party,” at Petco locations on October 26th and has been sharing regular content of adorable pets in costumes leading up to Halloween.
Tide Pays Homage to Classic Horror Films on Vine with #ScaredStainless
One way to get rid of stains? Scare them stainless! In a clever approach to Halloween branded content, Tide has turned to classic horror movies for inspiration. Over the past 12 days, Tide has created six unique #ScaredStainless Vine videos that accurately pay homage to films like Carrie, Psycho, Poltergeist, Paranormal Activity, The Ring and The Shining. In each Vine, different Tide products star in the six-second recreations. The Vines have also been shared across the company’s Facebook and Twitter accounts, with the final to be shared on Halloween.
Crest – Halloween Treats Gone Wrong
Halloween is one of those rare occasions where it’s ok to indulge and treat yourself – especially if you’re a cute kid dressed up in costume. In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more. Upon trying the healthy candy, the reactions from the children are priceless. They behave exactly how one might expect – but better.
Although this writer felt a little bad when seeing some of the reactions, like when the girl threw up, the video did prompt a viral Halloween success that has generated 2.4 million views on YouTube and counting. With this video, Crest has inserted itself into the Halloween holiday in a way that’s not sales-y and taps into what we all know. Halloween is a time to enjoy candy – just make sure you brush your teeth after. Let’s just hope the child stars in the video were treated to some actual candy after.
Which campaign was your favorite? Are there any others worth sharing? Leave a comment below!