Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees.
I was a Mixologist for the event, along with Stephanie Miller from Return Path,
Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap up the event with summarized key points.
Our Mixologist Report included 33 digital marketing tips, and 8 memorable quotes from the event:
From the Marketing Must Knows sessions
1. Build credibility before you sell via social media
2. Allow open (but governed) access for employees to Twitter and blogging
3. Broadcast emails are not effective. Create relevancy and be helpful
4. Use your Facebook fan page to promote key content of your email newsletter
5. Join the right conversations and the right time
6. Think about your Web site’s “front page” as a collection of pages, not one home page
7. Improve search spending ROI by using down-funnel data
8. Invest in social media. It’s not free.
From the Integrating Marketing Programs sessions
9. Test the unusual
10. Clean up your landing pages
11. Keep your troops informed
12. Insert retweet buttons into PDF files
13. Remove gates in front of your content
14. Use your brand community for market research
15. Engage in online communities as a person first, as a marketer second
16. Use Google keyword tool to learn how customers describe your products/services
17. Optimize all your content for search
From the Engaging with Customers sessions
18. Build relationships with fire starters
19. Build community first, monetize later
20. Offer value on Twitter, don’t self promote
21. Have passion and jump on every possible situation you can on the social Web
22. Build relationships with customers to create a memorable brand experience
23. Set goals, measure, and iterate
24. Social media guidelines for your company should be short and succinct
25. Be organized internally to effectively manage social media externally
From the Peer to Peer sessions
26. Blog about how your products/services fit into your customer’s lives
27. Humanize your blog
28. Get your legal counsel talking to other companies that have successfully implemented social media
29. Have conversations with senior management to determine their appetite for social media
30. Provide your community something that is personally beneficial to them
31. Let your members decide how they want to use “their” community
32. In online video, be mindful of people’s time, attention and surroundings
33. Use trackable links to measure success
8 Killer Social Media and Digital Marketing Quotes
Best quotes heard at the Digital Marketing Mixer:
“Content Doesn’t Win. Optimized Content Wins” – Li Evans
“People Don’t Expect Your Company to be Perfect. They Expect You to Provide Solutions” – Debra Ellis
“Don’t Train. Simplify” – Dr. BJ Fogg
“Measurement is Like Laundry. It Piles Up the Longer You Wait to Do It” – Amber Naslund
“Your Customers Are Listening in Social Media. And So Are Search Engines” – Li Evans
“Many crummy trials beats the big thinking” – Dr. BJ Fogg
“The Art of Twitter is in the Retweet. You Must be Interesting” – Peter Shankman
“Tactics Without a Strategy is Worse Than Doing Nothing at All” – Li Evans
What’s your favorite idea or quote from the Digital Marketing Mixer? Leave a comment, and let’s chat.
(Disclosure: MarketingProfs is a client of Convince & Convert)
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RT @jaybaer: 33 hot social media and digital marketing tips (and 8 great quotes) from MarketingProfs Digital Mixer [link to post]
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Thank you for this great wrap-up of the event. What a perfect list of take-aways.
My fave: “Tactics Without a Strategy is Worse Than Doing Nothing at All” – Li Evans
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#mpdm Rt @jaybaer 33 hot social media and digital marketing tips (and 8 great quotes) from MarketingProfs Digital Mixer [link to post]
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How could you forget, “”I actually crowdsourced this beard.”? Overheard by @jaybaer #mpdm (57 votes in favor, 7 against).
Thanks Sharon! I make it a rule to not quote myself. Too a-hole – ish for me!
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good summary: 33 social media & digital marketing tips [link to post] (via @jaybaer) #socialmedia #SMM
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RT @jaybaer 33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes) [link to post]
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33 hot social media/digital mktg tips from MarketingProfs Digital Mixer [link to post] RT @allenweiss: RT @jaybaer
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@kusdiva RT @jaybaer: 33 hot social media and digital marketing tips fr MarketingProfs Digital Mixer [link to post] [see these]
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RT @tweetmeme 33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes) [link to post]
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lots of great advice here RT @jaybaer: 33 hot social media and digital marketing tips (and 8 great quotes) from #mpdm [link to post]
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33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes) [link to post]
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Great tips RT @BethHarte RT @jaybaer 33 hot social media and digital marketing tips from MarketingProfs Digital Mixer [link to post]
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RT @livepath: RT @jaybaer: 33 hot social media and digital marketing tips from MarketingProfs Digital Mixer [link to post]
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RT @jaybaer 33 hot social media and digital marketing tips (and 8 great quotes) from MarketingProfs Digital Mixer [link to post]
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RT @Muttiishere: good summary: 33 social media & digital marketing tips [link to post] (via @jaybaer) #socialmedia #SMM
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RT @jaybaer: 33 hot social media and digital marketing tips (and 8 great quotes) from #mpdm [link to post] (JLM: Great event summary!)
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Great re-cap of the top learnings and 8 great quotes from #mpdm by @jaybaer [link to post]
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RT @jaybaer: What’s your favorite? 33 hot social media and digital marketing tips [link to post]
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What’s your favorite? 33 hot social media and digital marketing tips [link to post] [RT @jaybaer]
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Very nice list RT @jaybaer: What’s your favorite? 33 hot social media and digital marketing tips [link to post]
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Like the list just need more action RT @jaybaer: What’s your favorite? 33 hot social media and digital marketing tips [link to post]
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RT @jaybaer: What’s your favorite? 33 hot social media and digital marketing tips [link to post]. I like person 1st, marketer 2nd.
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love the quotes too RT @jaybaer What’s your favorite? 33 hot social media and digital marketing tips [link to post]
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love the quotes too RT @jaybaer What are your favorite? 33 hot social media and digital marketing tips [link to post]
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33 hot social media and digital marketing tips (and 8 great quotes) – Convince & Convert: [link to post]
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“33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)” [link to post] (via @baekdal @jaybaer) #smcmx
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33 Hot Social Media Tips: [link to post]
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RT @jaybaer What’s your favorite? 33 hot social media and digital marketing tips [link to post]
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RT @jaybaer 33 Hot Social Media & Digital Marketing Tips (& 8 Killer Quotes) [link to post] What’s your fav?
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33 hot social media and digital marketing tips (and 8 great quotes) from #mpdm [link to post] (RT @jaybaer) #socmed
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RT @jaybaer: 33 nuggets and 8 great quotes on social media and digital marketing [link to post]
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This should be a checklist! Thanks for this post Jay. I’m definitely pasting this on a checklist-style document to use personally while letting ideas brew. I wonder if you could do this too and see if MarketingProfs will let you convert it to a .PDF and share it with everyone! This list could have a lot of impact if used wisely. See you soon! –Paul
.-= Paul L’Acosta´s last blog ..marketingfails: Ok. I admit it. Request for a Google Wave invite is going into Santa’s letter this Christmas. =-.
Great idea Paul. I’ll think about making it something you can access in Sribd. Thanks for the notion.
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rt @JBGuru 33 social media and digital marketing tips (and 8 great quotes) from #mpdm [link to post] (via @jaybaer) #socialmedia
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33 Social Media and Direct Marketing Tips [link to post]
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good summary: 33 social media & digital marketing tips: By http://bit.ly/Tweets2Delicious [link to post]
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Some Nice tips in here! RT @j0hn RT @HughMcMarlin: 33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes) [link to post]
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33 Hot Social Media and Digital Marketing Tipsand 8 Killer Quotes …: 33 hot social media and digital marketin.. [link to post]
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33 Hot Social Media and Digital Marketing Tipsand 8 Killer Quotes … [link to post]
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Article: “33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)” [link to post] @randylewiskemp
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RT @whizinthevalley: @MariSmith: @jaybaer: 33 nuggets + 8 great quotes on social media & digital mrktng [link to post] [ recap #mpdm!]
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Article: “33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)” [link to post]
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RT @MariSmith: RT @jaybaer: 33 nuggets + 8 great quotes on social media & digital marketing [link to post] [Excellent recap of #mpdm!]
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RT @MariSmith @jaybaer: 33 nuggets + 8 great quotes on social media & digital marketing [link to post]
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33 digital marketing and social media tips: [link to post]
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33 Hot Social Media and Digital Marketing Tips [link to post]
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RT: @GhadaLancer 33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes) [link to post] by @jaybaer
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Something in here for everyone from @jaybaer – 23 Social Media and Digital marketing tips: [link to post]
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33 Hot Social Media and Digital Marketing Tips – AND SOME NEW! [link to post]
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[...] in what some other people have to say about this event: Jay Baer summed the event up with 33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes). I made Aneta Hall’s list of Best Social Media #mpdm Tweets (twice, but once was a RT) [...]
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33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes) – [link to post]
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