No wonder, and this post does a good job of not only explaining ‘why’; but by considering the opposite action for these points (eg: choosing a platform that targets a younger audience if that is the target market), one can get some good strategy ideas right from there.

I think you should definitely use twitter, but like you said, don’t use it exclusively.

I hate how many great bloggers have almost moved over to twitter, or atleast they aren’t posting great content as often as they used to and instead are talking about their favorite restaurants in tiny posts. blargh….