Comments on: A Trickle of Transparency http://www.convinceandconvert.com/social-media-marketing/a-trickle-of-transparency/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sarah Martinson http://www.convinceandconvert.com/social-media-marketing/a-trickle-of-transparency/#comment-13124 Sarah Martinson Thu, 22 Jan 2009 22:04:52 +0000 http://www.convinceandconvert.com/?p=333#comment-13124 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Big brands tackling social media - and learning about transparency (it's about time!) http://ow.ly/586</span></span> Big brands tackling social media – and learning about transparency (it’s about time!) http://ow.ly/586

]]> By: Kelly Davis http://www.convinceandconvert.com/social-media-marketing/a-trickle-of-transparency/#comment-1057 Kelly Davis Wed, 21 Jan 2009 20:23:23 +0000 http://www.convinceandconvert.com/?p=333#comment-1057 I've always liked it when companies take this approach, but had never drawn the social media parallel - you're so right, it's very much the same idea. Nice post. Along the same lines, I love it when bookstores (the Strand in NYC does this) put employee recommendations/mini-reviews next to the books they like - very humanizing, and it often leads me to pick up a title I'd usually pass by. I’ve always liked it when companies take this approach, but had never drawn the social media parallel – you’re so right, it’s very much the same idea. Nice post.

Along the same lines, I love it when bookstores (the Strand in NYC does this) put employee recommendations/mini-reviews next to the books they like – very humanizing, and it often leads me to pick up a title I’d usually pass by.

]]> By: Kelly Davis http://www.convinceandconvert.com/social-media-marketing/a-trickle-of-transparency/#comment-45136 Kelly Davis Wed, 21 Jan 2009 20:23:00 +0000 http://www.convinceandconvert.com/?p=333#comment-45136 I've always liked it when companies take this approach, but had never drawn the social media parallel - you're so right, it's very much the same idea. Nice post. Along the same lines, I love it when bookstores (the Strand in NYC does this) put employee recommendations/mini-reviews next to the books they like - very humanizing, and it often leads me to pick up a title I'd usually pass by. I’ve always liked it when companies take this approach, but had never drawn the social media parallel – you’re so right, it’s very much the same idea. Nice post.

Along the same lines, I love it when bookstores (the Strand in NYC does this) put employee recommendations/mini-reviews next to the books they like – very humanizing, and it often leads me to pick up a title I’d usually pass by.

]]> By: Sonny Gill http://www.convinceandconvert.com/social-media-marketing/a-trickle-of-transparency/#comment-1055 Sonny Gill Wed, 21 Jan 2009 17:14:58 +0000 http://www.convinceandconvert.com/?p=333#comment-1055 That's great work JCrew is doing. David Mullen wrote a post recently about his experience with JCrew and how they touched upon the current times with a note/thank you card. It's definitely the little things like these that make a huge impact on businesses today and help show a bit more transparency offline. David's post - http://davidwmullen.com/2009/01/03/consumer-loyalty-magic-words/ <abbr><em>Sonny Gill’s last blog post..<a href="http://www.sonnygill.com/transparency-the-double-edged-sword" rel="nofollow">Transparency - The Double-edged Sword</a></abbr></em> That’s great work JCrew is doing. David Mullen wrote a post recently about his experience with JCrew and how they touched upon the current times with a note/thank you card. It’s definitely the little things like these that make a huge impact on businesses today and help show a bit more transparency offline.

David’s post – http://davidwmullen.com/2009/01/03/consumer-loyalty-magic-words/

Sonny Gill’s last blog post..Transparency – The Double-edged Sword

]]> By: Sonny Gill http://www.convinceandconvert.com/social-media-marketing/a-trickle-of-transparency/#comment-45135 Sonny Gill Wed, 21 Jan 2009 17:14:00 +0000 http://www.convinceandconvert.com/?p=333#comment-45135 That's great work JCrew is doing. David Mullen wrote a post recently about his experience with JCrew and how they touched upon the current times with a note/thank you card. It's definitely the little things like these that make a huge impact on businesses today and help show a bit more transparency offline. David's post - http://davidwmullen.com/2009/01/03/consumer-loyalty-magic-words/ <abbr><em>Sonny Gill’s last blog post..<a href="http://www.sonnygill.com/transparency-the-double-edged-sword" rel="nofollow">Transparency - The Double-edged Sword</a></em></abbr> That’s great work JCrew is doing. David Mullen wrote a post recently about his experience with JCrew and how they touched upon the current times with a note/thank you card. It’s definitely the little things like these that make a huge impact on businesses today and help show a bit more transparency offline.

David’s post – http://davidwmullen.com/2009/01/03/consumer-loyalty-magic-words/

Sonny Gill’s last blog post..Transparency – The Double-edged Sword

]]> By: Jay Fleischman http://www.convinceandconvert.com/social-media-marketing/a-trickle-of-transparency/#comment-1052 Jay Fleischman Wed, 21 Jan 2009 15:37:23 +0000 http://www.convinceandconvert.com/?p=333#comment-1052 The key to social media is the same thing as ALL media. It's a give-to-get mentality, a relationship between the consumer of the goods and/or services and the provider. When the consumer is recognized as important - give them what they want, and how they want it - the provider conveys an honest image. the consumer needs to know that the provider cares and isn't hiding anything - and that increases trust. Online, offline, social media is what drives the world. <abbr><em>Jay Fleischman’s last blog post..<a href="http://feeds.feedburner.com/~r/bkpracticepro/~3/517995777/" rel="nofollow">Marketing A Bankruptcy Practice In Tough Times</a></abbr></em> The key to social media is the same thing as ALL media. It’s a give-to-get mentality, a relationship between the consumer of the goods and/or services and the provider. When the consumer is recognized as important – give them what they want, and how they want it – the provider conveys an honest image. the consumer needs to know that the provider cares and isn’t hiding anything – and that increases trust. Online, offline, social media is what drives the world.

Jay Fleischman’s last blog post..Marketing A Bankruptcy Practice In Tough Times

]]> By: Jay Fleischman http://www.convinceandconvert.com/social-media-marketing/a-trickle-of-transparency/#comment-45134 Jay Fleischman Wed, 21 Jan 2009 15:37:00 +0000 http://www.convinceandconvert.com/?p=333#comment-45134 The key to social media is the same thing as ALL media. It's a give-to-get mentality, a relationship between the consumer of the goods and/or services and the provider. When the consumer is recognized as important - give them what they want, and how they want it - the provider conveys an honest image. the consumer needs to know that the provider cares and isn't hiding anything - and that increases trust. Online, offline, social media is what drives the world. <abbr><em>Jay Fleischman’s last blog post..<a href="http://feeds.feedburner.com/~r/bkpracticepro/~3/517995777/" rel="nofollow">Marketing A Bankruptcy Practice In Tough Times</a></em></abbr> The key to social media is the same thing as ALL media. It’s a give-to-get mentality, a relationship between the consumer of the goods and/or services and the provider. When the consumer is recognized as important – give them what they want, and how they want it – the provider conveys an honest image. the consumer needs to know that the provider cares and isn’t hiding anything – and that increases trust. Online, offline, social media is what drives the world.

Jay Fleischman’s last blog post..Marketing A Bankruptcy Practice In Tough Times

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