Comments on: Crushing the Myth of B2B Social Media

By: Melanie Wadsworth

Melanie Wadsworth — Sat, 09 Apr 2011 02:13:00 +0000

Jay … as usual the information that you provide is very useful. As a social media consultant who’s clients are mostly B2B, any articles or stats that show how important it is to use social media , I bookmark and show to them. In order for the businesses I work with to understand “why” they should be using social media, it is very important for me to show them information from other sources. Rather then me just telling them how valuable it is , I need to convince them that they need to utilize this type of marketing from other experts in the field so …. thank you !
melanie

By: QR Code Marketing

QR Code Marketing — Thu, 31 Mar 2011 20:04:00 +0000

Your assessments are spot on. You’re exactly right about focusing more on the social than the media. I just found your blog today and am hooked. I’ll be back many times over.

By: Tomás Calusio

Tomás Calusio — Thu, 26 Aug 2010 09:52:03 +0000

Crushing the Myth of B2B Social Media – http://bit.ly/7bLWM2

By: tedspalding

tedspalding — Fri, 13 Aug 2010 14:10:00 +0000

Crushing the Myth of B2B Social Media | Social Media Marketing | Social Media Consulting – Convince & Convert http://is.gd/efBjz

By: Steve Johnson

Steve Johnson — Thu, 12 Aug 2010 02:17:32 +0000

Social media success in world the of business-to-business marketing. Advice from @jaybaer http://ping.fm/1LOdz

By: Amy Stark | #Indiana

Amy Stark | #Indiana — Wed, 28 Jul 2010 21:13:07 +0000

RT @robbyslaughter … @carmencitarae wants to know how B2B service companies can succeed with twitter -/ /- http://bit.ly/bZQlAy

By: Passwater Media

Passwater Media — Sun, 18 Jul 2010 19:53:03 +0000

Always good – RT @jaybaer: Crushing the Myth of B2B Social Media http://om.ly/oZoq

By: GeorgePasswater 

GeorgePasswater  — Sun, 18 Jul 2010 19:53:02 +0000

Always good – RT @jaybaer: Crushing the Myth of B2B Social Media http://om.ly/oZoq

By: Carl Diver

Carl Diver — Sun, 18 Jul 2010 16:40:19 +0000

RT @jaybaer: Crushing the Myth of B2B Social Media http://om.ly/oZoq

By: Dennis Victor

Dennis Victor — Sun, 18 Jul 2010 14:52:41 +0000

Yes, I can. In some B2B situations the customer is entirely distanced from the seller, and buying intervals may be 10 years or more.

How do you propose to draw in a consumer, who has little interest in your company and buys so rarely that he or she is likely to have forgotten you ever existed?

Having said that, I think it's definitely possible. But Social Media strategies should not be standalone campaigns. They need to be integrated into what else a company is doing in their Branding/Marketing strategy.